FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 12: Marketing Channels: Delivering Customer Value

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 21

True/False

Review LaterAdd Note

Review Later

Multichannel marketing occurs when a single firm sets up two or more marketing channels to reach one or more customer segments.

Correct Answer

verified

Show Answer

Question 22

Multiple Choice

Review LaterAdd Note

Review Later

Refer to the scenario below to answer the following question(s) . Kimberly's Crown sells and designs jewelry. Despite the jewelry's popularity, products are available only through a few shopping stores across the country. -What mode of transport should Kimberly use to ship its goods over long distances as quickly as possible?

A) flatcars
B) water transport
C) air transport
D) trucks
E) railroads

Correct Answer

verified

Show Answer

Question 23

Multiple Choice

Review LaterAdd Note

Which of the following is a type of flow that connects all institutions in a marketing channel?

________ are large and highly automated warehouses designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible.

Horizontal conflicts are conflicts between different levels of the same channel.

Ocean Spray sells its air fresheners only through Ray's Drugs. This is an example of ________ distribution.

A marketing channel that consists of one or more intermediaries is known as a(n) ________ marketing channel.

In a(n) ________, two or more companies at one level join together to follow a new marketing opportunity.

What is a conventional distribution channel?

Evaluate how public policy affects distribution decisions.

For which of the following products would the intensive distribution strategy most likely be used?

Refer to the scenario below to answer the following question(s) . Giant Beanstalks is a company based in Maryland that processes and cans vegetables. It has contracts with several large farms in Riverdale, 80 miles away from the factory, that agree to sell their produce to Giant Beanstalks. The company's products are available to the public only through Greenleaf, a grocery chain with 38 stores in the country. -Which of the following modes of transport should Roland choose to transport the unprocessed vegetables from Riverdale's farms to the Giant Beanstalks' factory quickly and with minimum cost?

Which of the following is the most effective way for a company to ship perishable goods over long distances, if its key requirement is speed?

Which of the following terms refers to the wholesalers and retailers that form a vital link between the firm and its customers?

Marketing logistics involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.

________ distribution involves the use of more than one but fewer than all of the intermediaries who are willing to carry a company's products.

________ logistics refers to moving products and materials from the suppliers to the factory.

________ management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

Under the strategy of intensive distribution, the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories.

When McDonald's offers its products inside of a Walmart store, it is using a(n) ________.