Question 1

Which of the following is true about using air carriers as a transportation mode when shipping products?

Accepted Answer

A)   Air carriers are the most cost-effective way to ship non-perishable goods over short distances.
B)   Air carriers are the slowest and least reliable modes of transport.
C)   Air carriers provide in-transit services such as the processing of goods en route.
D)   Air carriers are ideal when time is short and speed is needed.
E)   Air carriers are a specialized means of shipping chemicals from sources to markets.

Question 2

Which of the following is true of vertical marketing systems?

Accepted Answer

A)   Producers, wholesalers, and retailers act as a unified system.
B)   Channel members have no control over each other.
C)   Channel conflict is governed by informal mechanisms.
D)   The system is dominated by the consumer.
E)   Channel members work independently with no cooperation from other members.

Question 3

Disintermediation occurs when radically new types of channel intermediaries displace traditional ones.

Accepted Answer

A) True 
 B)False

Question 4

From the economic system's point of view, the role of ________ is to transform the assortments of products made by producers into the assortments wanted by consumers.

Accepted Answer

A)   upstream partners
B)   marketing intermediaries
C)   third-party logistics
D)   price consultants
E)   factory supervisors

Question 5

A non-corporate VMS integrates successive stages of production and distribution under single ownership.

Accepted Answer

A) True 
 B)False

Question 6

In intermodal transportation, which of the following describes the use of both rail and trucks for transportation?

Accepted Answer

A)   fishyback
B)   drawbar
C)   trainship
D)   piggyback
E)   airtruck

Question 7

Which of the following is a conventional consumer marketing channel?

Accepted Answer

A)   producer to business distributor to end consumer
B)   producer to wholesaler to retailer to end consumer
C)   producer to end consumer to business customer
D)   producer to retailer
E)   producer to business distributor to business customer

Question 8

Which of the following is NOT a major logistics function?

Accepted Answer

A)   inventory management
B)   product designing
C)   warehousing
D)   transportation
E)   packaging

Question 9

Conflict that occurs between different levels of the same marketing channel is known as ________ conflict.

Accepted Answer

A)   horizontal
B)   vertical
C)   multitiered
D)   equilateral
E)   communal

Question 10

________ management is the logistics concept that emphasizes teamwork-both inside the company and among all the marketing channel organizations-to maximize the performance of the entire distribution system.

Accepted Answer

A)   Logistics inventory
B)   Integrated logistics
C)   Logistics information
D)   Independent logistics
E)   Group logistics

Exam 12: Marketing Channels: Delivering Customer Value

Which of the following is true about using air carriers as a transportation mode when shipping products?

Correct Answer
verified

Which of the following is a conventional consumer marketing channel?

Correct Answer
verified

From the economic system's point of view, the role of ________ is to transform the assortments of products made by producers into the assortments wanted by consumers.

Correct Answer
verified

In intermodal transportation, which of the following describes the use of both rail and trucks for transportation?

Correct Answer
verified

A non-corporate VMS integrates successive stages of production and distribution under single ownership.

Correct Answer
verified

Disintermediation occurs when radically new types of channel intermediaries displace traditional ones.

Correct Answer
verified

________ management is the logistics concept that emphasizes teamwork-both inside the company and among all the marketing channel organizations-to maximize the performance of the entire distribution system.

Correct Answer
verified

Which of the following is NOT a major logistics function?

Correct Answer
verified

Which of the following is true of vertical marketing systems?

Correct Answer
verified

Conflict that occurs between different levels of the same marketing channel is known as ________ conflict.

Correct Answer
verified

Exam 12: Marketing Channels: Delivering Customer Value

Which of the following is true about using air carriers as a transportation mode when shipping products?

Correct AnswerverifiedShow Answer

Which of the following is a conventional consumer marketing channel?

Correct AnswerverifiedShow Answer

From the economic system's point of view, the role of ________ is to transform the assortments of products made by producers into the assortments wanted by consumers.

Correct AnswerverifiedShow Answer

In intermodal transportation, which of the following describes the use of both rail and trucks for transportation?

Correct AnswerverifiedShow Answer

A non-corporate VMS integrates successive stages of production and distribution under single ownership.

Correct AnswerverifiedShow Answer

Disintermediation occurs when radically new types of channel intermediaries displace traditional ones.

Correct AnswerverifiedShow Answer

________ management is the logistics concept that emphasizes teamwork-both inside the company and among all the marketing channel organizations-to maximize the performance of the entire distribution system.

Correct AnswerverifiedShow Answer

Which of the following is NOT a major logistics function?

Correct AnswerverifiedShow Answer

Which of the following is true of vertical marketing systems?

Correct AnswerverifiedShow Answer

Conflict that occurs between different levels of the same marketing channel is known as ________ conflict.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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