Question 1

E-commerce refers to the use of the Internet and the web to transact business.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following dimensions of e-commerce technology involves engaging consumers in a dialogue that dynamically adjusts the experience to the individual?

Accepted Answer

A)  Ubiquity
B)  Personalization/customization
C)  Richness
D)  Interactivity
E)  Information density

Question 3

Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?

Accepted Answer

A)  B2C e-commerce
B)  B2B e-commerce
C)  C2C e-commerce
D)  M-commerce
E)  P2P e-commerce

Question 4

Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information?

Accepted Answer

A)  Community provider
B)  Service provider
C)  Market creator
D)  Transaction broker
E)  Portal

Question 5

Which of the following best illustrates the advertising revenue model?

Accepted Answer

A)  eBay receives a small fee from a seller if a seller is successful in selling an item.
B)  Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase.
C)  Facebook provides a social network for free,but shows sponsored content in users' News Feeds.
D)  Apple accepts micropayments for single music track downloads.
E)  Netflix charges customers a monthly fee for access to its library of movies.

Question 6

YouTube does not use dynamic pricing.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following companies uses the subscription revenue model?

Accepted Answer

A)  Expedia
B)  ETrade
C)  Facebook
D)  Netflix
E)  Google Search

Question 8

What event marked the beginning of e-commerce?

Accepted Answer

A)  The first product sold online
B)  The first domain name registered
C)  The first e-mail sent
D)  The first paid advertisements placed on a website
E)  The first product advertised online

Question 9

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?

Accepted Answer

A)  Information density
B)  Richness
C)  Customization
D)  Interactivity
E)  Global reach

Question 10

Craigslist is an example of:

Accepted Answer

A)  C2C e-commerce.
B)  B2B e-commerce.
C)  B2C e-commerce.
D)  M-commerce.
E)  P2P-commerce.

Question 11

What methods could a portal use to generate revenue? Which do you think might be most successful,and why?

Accepted Answer

Advertising,subscriptions,selling collec...

Question 12

Facebook's Like button is an example of which of the following?

Accepted Answer

A)  Social sign-on
B)  Collaborative shopping
C)  Network notification
D)  Social search
E)  Newsfeed

Question 13

What is the most profound way in which e-commerce and the Internet have changed the relationship between companies and their customers? Support your answer.

Accepted Answer

Student answers will vary.A sample answe...

Question 14

Which of the following best illustrates the sales revenue model?

Accepted Answer

A)  eBay receives a small fee from a seller if a seller is successful in selling an item.
B)  Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase.
C)  Pandora provides basic services for free,but charges a premium for advanced services.
D)  Apple accepts micropayments for single music track downloads.
E)  Netflix charges customers a monthly fee for access to its library of movies.

Question 15

Rich media advertisements are used to sell products and services online.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is an example of a direct good in the automobile industry?

Accepted Answer

A)  Computer equipment
B)  Paper
C)  Office furniture
D)  Roofing shingles
E)  Sheet steel

Question 17

Compared to digital goods,traditional goods have:

Accepted Answer

A)  lower inventory costs.
B)  lower marginal costs per unit.
C)  lower copying costs.
D)  more variable pricing.
E)  higher costs of distribution.

Question 18

What are the steps involved in developing an e-commerce presence for a start-up company?

Accepted Answer

A one-year timeline for developing an e-...

Question 19

List and describe the three main categories of e-commerce.Which do you think is ultimately the most valuable to the individual consumer? Support your answer.

Accepted Answer

Business-to-consumer,business-to-busines...

Question 20

In the ________ revenue models,a firm offers some services for free but charges a subscription fee for premium services.

Accepted Answer

A)  free/freemium
B)  subscription
C)  transaction fee
D)  affiliate
E)  sales

Exam 10: E-Commerce: Digital Markets, digital Goods

Craigslist is an example of:

Correct AnswerverifiedShow Answer

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?

Correct AnswerverifiedShow Answer

E-commerce refers to the use of the Internet and the web to transact business.

Correct AnswerverifiedShow Answer

Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information?

Correct AnswerverifiedShow Answer

YouTube does not use dynamic pricing.

Correct AnswerverifiedShow Answer

What are the steps involved in developing an e-commerce presence for a start-up company?

Correct AnswerverifiedA one-year timeline for developing an e-...View AnswerShow Answer

What event marked the beginning of e-commerce?

Correct AnswerverifiedShow Answer

Which of the following dimensions of e-commerce technology involves engaging consumers in a dialogue that dynamically adjusts the experience to the individual?

Correct AnswerverifiedShow Answer

Which of the following is an example of a direct good in the automobile industry?

Correct AnswerverifiedShow Answer

What is the most profound way in which e-commerce and the Internet have changed the relationship between companies and their customers? Support your answer.

Correct AnswerverifiedStudent answers will vary.A sample answe...View AnswerShow Answer

Facebook's Like button is an example of which of the following?

Correct AnswerverifiedShow Answer

Which of the following best illustrates the sales revenue model?

Correct AnswerverifiedShow Answer

Which of the following best illustrates the advertising revenue model?

Correct AnswerverifiedShow Answer

Which of the following companies uses the subscription revenue model?

Correct AnswerverifiedShow Answer

List and describe the three main categories of e-commerce.Which do you think is ultimately the most valuable to the individual consumer? Support your answer.

Correct AnswerverifiedBusiness-to-consumer,business-to-busines...View AnswerShow Answer

Compared to digital goods,traditional goods have:

Correct AnswerverifiedShow Answer

Rich media advertisements are used to sell products and services online.

Correct AnswerverifiedShow Answer

Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?

Correct AnswerverifiedShow Answer

In the ________ revenue models,a firm offers some services for free but charges a subscription fee for premium services.

Correct AnswerverifiedShow Answer

What methods could a portal use to generate revenue? Which do you think might be most successful,and why?

Correct AnswerverifiedAdvertising,subscriptions,selling collec...View AnswerShow Answer

Correct Answer
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A one-year timeline for developing an e-...
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Correct Answer
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Correct Answer
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Correct Answer
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Student answers will vary.A sample answe...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Business-to-consumer,business-to-busines...
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
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Advertising,subscriptions,selling collec...
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