Question 1

Outstanding service after the sale was a primary focus of businesses during the selling er
A.

Accepted Answer

A) True 
 B)False

Question 2

The business philosophy of "produce as much as you can because there is a limitless market" is consistent with which of the following marketing eras?

Accepted Answer

A)  production era
B)  selling era
C)  marketing era
D)  customer relationship era

Question 3

Marketing research needs to be an ongoing process at a firm since changes in the marketplace and among consumers is a continuous process.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following terms involves the analysis of markets to identify opportunities and challenges?

Accepted Answer

A)  market analysis
B)  marketing research
C)  opportunity identification
D)  market prospecting

Question 5

The fact that Curves and Shapes is designed to appeal to women of a certain age,education and income level,means that Callie is using:

Accepted Answer

A)  demographic segmentation.
B)  psychographic segmentation.
C)  volume segmentation.
D)  geographic segmentation

Question 6

A firm that uses __________ segmentation divides a market into groups based on values,attitudes,or interests.

Accepted Answer

A)  demographic
B)  benefit
C)  psychographic
D)  normative

Question 7

Understanding consumers in marketing is considered so important that a whole area of marketing called _____________________ emerged.

Accepted Answer

A)  customer programming
B)  consumer behavior
C)  individual benchmarking
D)  customers competency

Question 8

__________ marketing involves developing a unique mix of goods and services for each individual customer.

Accepted Answer

A)  B2B
B)  Volume
C)  Usage
D)  One-to-one

Question 9

A firm that uses ___________ segmentation divides a market into groups based on life stage,race,or profession.

Accepted Answer

A)  benefit
B)  demographic
C)  value
D)  target

Question 10

Promotion includes personal selling,publicity,and word-of-mouth efforts to persuade people to buy a firm's goods or services.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following statements about marketing is the most accurate?

Accepted Answer

A)  Because nonprofit organizations are not motivated by profit,marketing activities are not consistent with their goals.
B)  To be successful,marketers must be able to persuade consumers to purchase goods they don't really need.
C)  Once a product is sold,focus on the next customer.
D)  Marketers recognize the need to learn as much as possible about customers and do everything possible to satisfy them.

Question 12

A brand name is generally thought of as part of the product.

Accepted Answer

A) True 
 B)False

Question 13

It is the job of marketers today to persuade consumers to buy the goods and services those marketers have available to sell.

Accepted Answer

A) True 
 B)False

Question 14

Firms developing products for a narrow segment of a market are less likely to profitably satisfy that group's needs.

Accepted Answer

A) True 
 B)False

Question 15

The focus of the production era was on distribution and advertising.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is part of the marketing process?

Accepted Answer

A)  developing an understanding of company finances available for new products
B)  determining an appropriate brand name for a new product
C)  designing the most efficient method of production of a new product
D)  contacting suppliers after a purchase to ensure producer satisfaction

Question 17

Which of the following describes individuals that want goods and services for personal consumption and have the resources to buy them?

Accepted Answer

A)  secondary market
B)  business-to-business market
C)  market segmentation
D)  consumer market

Question 18

____________ is the process of identifying factors that can affect marketing success.

Accepted Answer

A)  Environmental scanning
B)  Target marketing
C)  Niche marketing
D)  Segmentation analysis

Question 19

Intermediaries are firms in the middle of a series of organizations that distribute goods from producers to consumers.

Accepted Answer

A) True 
 B)False

Question 20

Firms that have adopted _________ seek to do more than simply sell a product;they seek to learn as much as possible about their customers in order to satisfy them with goods and services over time.

Accepted Answer

A)  nonprofit marketing
B)  customer relationship management
C)  management by objectives
D)  the marketing mix

Exam 13: Marketing: Helping Buyers Buy

Marketing research needs to be an ongoing process at a firm since changes in the marketplace and among consumers is a continuous process.

Correct AnswerverifiedShow Answer

It is the job of marketers today to persuade consumers to buy the goods and services those marketers have available to sell.

Correct AnswerverifiedShow Answer

Firms that have adopted _________ seek to do more than simply sell a product;they seek to learn as much as possible about their customers in order to satisfy them with goods and services over time.

Correct AnswerverifiedShow Answer

____________ is the process of identifying factors that can affect marketing success.

Correct AnswerverifiedShow Answer

__________ marketing involves developing a unique mix of goods and services for each individual customer.

Correct AnswerverifiedShow Answer

A firm that uses __________ segmentation divides a market into groups based on values,attitudes,or interests.

Correct AnswerverifiedShow Answer

The business philosophy of "produce as much as you can because there is a limitless market" is consistent with which of the following marketing eras?

Correct AnswerverifiedShow Answer

The focus of the production era was on distribution and advertising.

Correct AnswerverifiedShow Answer

Promotion includes personal selling,publicity,and word-of-mouth efforts to persuade people to buy a firm's goods or services.

Correct AnswerverifiedShow Answer

Which of the following describes individuals that want goods and services for personal consumption and have the resources to buy them?

Correct AnswerverifiedShow Answer

Firms developing products for a narrow segment of a market are less likely to profitably satisfy that group's needs.

Correct AnswerverifiedShow Answer

Which of the following terms involves the analysis of markets to identify opportunities and challenges?

Correct AnswerverifiedShow Answer

Which of the following statements about marketing is the most accurate?

Correct AnswerverifiedShow Answer

A firm that uses ___________ segmentation divides a market into groups based on life stage,race,or profession.

Correct AnswerverifiedShow Answer

The fact that Curves and Shapes is designed to appeal to women of a certain age,education and income level,means that Callie is using:

Correct AnswerverifiedShow Answer

Understanding consumers in marketing is considered so important that a whole area of marketing called _____________________ emerged.

Correct AnswerverifiedShow Answer

Outstanding service after the sale was a primary focus of businesses during the selling er A.

Correct AnswerverifiedShow Answer

Intermediaries are firms in the middle of a series of organizations that distribute goods from producers to consumers.

Correct AnswerverifiedShow Answer

Which of the following is part of the marketing process?

Correct AnswerverifiedShow Answer

A brand name is generally thought of as part of the product.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified