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Exam 15: Engaging Customers Through Marketing

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Question 31

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Seventy percent of Twitter users who were surveyed said they expect a response from a brand within an hour.

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Question 32

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What do the authors mean by the nonvisual dimension?

A) nonverbal gestures used by the speaker to communicate
B) communication aids,such as presentation slides and handouts
C) the signs of encouragement that we give people we are presenting to
D) consideration given to different sensory learning styles the audience may have

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Question 33

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One of the advantages of blog content is that other bloggers will share your content through their own social networks.

Research conducted by Harvard Business School found that the traditional 4 Ps model ______.

The activities that involve all the ways in which companies tell their customers about their offering is known as ______.

Stephen is preparing his pitch for a bank representative that will be considering him for a business loan.He lists the resumes and credentials of chefs who are working in his restaurant's kitchen.This is an example of what marketing principle from the 7 Ps?

According to the S.A.V.E.framework,which of the following helps to build a relationship of familiarity and trust before a purchase is even made?

People who will buy anything you produce,wait in line when a new product is released,drive for hours for an even,or preorder your product sight-unseen are called ______.

The S.A.V.E.framework replaces product with access.

Guillermo loves Apple products.He has an iPhone,iPad,Apple Watch,and two Apple computers.He waits in line with eager anticipation when a new product is released.He follows fan sites so he can watch when Apple has press releases or promoted events.Guillermo is what is known as a true fan.

What percentage of communication is nonverbal?

Bill's new startup provides easy-to-understand,engaging content.This marketing trend is known as ______.

Describing how a service stands out from its competitors would be what aspect of the marketing mix?

With which of the 4 Ps is the question "What is the value of my offering?" associated?

John is starting a sole proprietorship in which he will install home stereo systems.John decides to test a paid Google ad so that the name of his company will gain recognition.This is an example of what marketing mix element?

The S.A.V.E.framework replaces promotion with ______.

With which of the 4 Ps is the question "What are the benefits and features of my product?" associated?

Discuss what should be considered when setting the price for your product.

Which of the following is considered a promise to your customers?

A low-budget strategy that focuses on personally interacting with a target group by promoting products and services through surprise or other unconventional means is called ______.