FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 13: Marketing: Helping Buyers Buy

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 81

Multiple Choice

Review LaterAdd Note

Review Later

________ consists of all the techniques sellers use to persuade consumers to buy their goods and services.

A) Advertising
B) Promotion
C) Pre-selling
D) Closing

Correct Answer

verified

Show Answer

Question 82

True/False

Review LaterAdd Note

Review Later

Relationship marketing depends on understanding individual consumers and responding quickly to their wants and needs.

Correct Answer

verified

Show Answer

Question 83

True/False

Review LaterAdd Note

Population growth and changing demographics are two elements of a firm's sociocultural environment.

The tremendous demand for consumer goods and services after World War II helped launch the production era of marketing.

Selecting which groups an organization can serve profitably is called target marketing.

Marketing research is a process that most firms complete once a year, in order to gather information for the firm's budgeting process.

A brand name is generally thought of as part of the product.

Which of the following refers to a marketing strategy in which the focus is on small but profitable market segments?

The focus of the production era was on distribution and advertising.

The company website for SharpSmart Computers is a place for customers to get the latest information about new products, special offers, and technical support. The company has also added a chat function that allows customers to communicate with representatives immediately. SharpSmart's approach indicates that it is trying to utilize relationship marketing.

Marketing research usually begins with secondary data because it is more accurate and more relevant than primary data.

The primary focus of marketing today is on selling and advertising.

According to the Adapting to Change box, while companies are utilizing social media and garnering a ton of "likes" and interactions, what are they struggling with?

In terms of the number and dollar volume of transactions, the B2B market is ________ the consumer market.

Marketers use very detailed surveys to gather secondary data.

A firm that uses ________ segmentation divides a market into groups based on life stage, race, or profession.

In order to be successful, marketers avoid small market segments in favor of larger targets.

A reference group is society's accepted values, attitudes, and ways of doing things that consumers have to learn.

The main concern of the marketing mix is to please firm's stockholders.

Susan, a manager for Metallic Masters Manufacturing, spends much of her time reviewing the global, technological, sociocultural, competitive, and economic factors that can influence the success of her company's marketing efforts. Susan's efforts indicate that she is involved with environmental scanning.