FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 16: Marketing Strategy

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 41

Multiple Choice

Review LaterAdd Note

Review Later

If a company wants to increase its profitability, they need to sales volume, prices, or costs.

A) increase, change, decrease
B) decrease, change, increase
C) change, decrease, increase
D) decrease, increase, change

Correct Answer

verified

Show Answer

Question 42

Multiple Choice

Review LaterAdd Note

Review Later

Brand X is not performing well (i.e., low market share) in a high growth industry. Brand X is a .

A) question mark
B) star
C) cash cow
D) dog

Correct Answer

verified

Show Answer

Question 43

True/False

Review LaterAdd Note

Product leadership can be achieved by predictably providing excellent quality in products and services.

A brand with a relatively large share in a growing market is called a "star."

The formula for sales revenue is Sales Revenue = Sales Volume + Price.

Looking for suppliers who are cheaper than our current ones but still high quality is an example of a way to .

Portfolio assessment for marketing strategy should include a broad view.

Bill advises Mary that there are essentially three strategies to achieving goals. Assuming Bill is correct, how would he describe these three strategies?

Which of the following is an old, traditional management adage?

Think about the following questions: What channels do our target customers find most desirable? Do we need to continue offering and managing multi-channel touch points? Can we move some of our customer segments to self service or lower cost channel interactions? Would it make sense to off load and outsource some of our business functions to our current partners? Would they be capable of stepping in, or must we seek new partners? If a company is evaluating questions/topics such as these, with which of the goals listed below is the company most likely concerned?

The formula for profit is Profit = (Sales Volume x Price) + (Variable Coasts x Fixed Costs).

When high-tech and electronics companies churn out new products constantly, it demonstrates that they are competing for .

According to Porter, is an attempt to distinguish one's products as unique in the industry.

A company or industry might revisit strategic planning questions if they are experiencing changes in profitability.

All of the following may be considered part of the class known as "question marks" EXCEPT:

A company's tendency toward offensive or defensive actions correlates with its size.

The firm Patrick started nearly a decade ago is commonly referred to as a market leader. Upon reflecting on the leadership status of his company, Patrick considered the qualities that could eventually bring a firm to a leading position in the marketplace. Which of the following is likely NOT a reason in Patrick's mind for a company being classified as a "leader?"

Explain the difference in a company's approach to "stars" and "dogs."

Growing profit is the ultimately goal of any company.

It is not unusual for a company to be more in its youth and to age toward when it has market share, sales, and customers to protect.