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Exam 10: Marketing: Providing Value to Customers

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Question 51

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The dairy industry still uses cow’s milk as the base for its varied products. Over time, however, competition from other types of milk has forced changes in the traditional American taste for milk, ice cream, cheese, cottage cheese, yogurt, frozen yogurt, and sherbet. Currently, for example, soy milk and other related items are making inroads in this traditional market. -_____ has driven the dairy industry to reduce milk-fat content from whole milk to 2% to 1% to no-fat over the last few decades.

A) Government pressure
B) Foreign competition
C) Consumer health consciousness
D) Rising cost

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Question 52

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Psychological and social influences affect buying behavior.Examples of psychological influences are attitudes and personality.Examples of social influences are family and culture.

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Question 53

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When a new product is introduced,the marketer will consider either skimming or penetration pricing.

Technology optimists are those who embrace new technology.

_____ is the most productive way to conduct surveys.

The _____ market includes buyers who want a product for use in making other products.

The customer value triad consists of three factors: quantity,service,and availability.

Using _____ branding,a company makes a product and sells it to a retailer who resells it under its own name.

Brand _____,like that enjoyed by Coca-Cola,results from favorable consumer experience with a product.

Domino's relies on a software system that uses historical data to perform all of the following tasks except _____.

Psychological influences affect the way we select,organize,and interpret information about buying a product.

Automation is the process of physically moving or carrying goods during production,warehousing,and distribution.

When consumers prefer and insist upon buying Dell products,they're demonstrating brand loyalty.

_____ is not one of the steps in the consumer buying process.

Companies that ask customers if they can be contacted engage in interruption marketing.

At the "Introduction" stage of the product life cycle,the company faces fierce competition and so must invest heavily in advertising.

The marketing mix consists of strategies for creating,pricing,promoting,and distributing products that satisfy customers.

In the last few decades,all of the following changes have occurred in the U.S.workforce except:

When she focuses on the flow that begins with the purchase of raw materials and culminates in the sale of a product to end users,Bridgett Hammerschmidt is managing her company's _____.

Technology is a factor in the _____ marketing environment of most companies.