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Exam 24: International Marketing

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Question 21

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is a translation method in which a committee of translators, each of whom is fluent in at least two languages, discusses alternative versions of a questionnaire and makes modifications until consensus is reached.

A) Direct translation
B) Back translation
C) Parallel translation
D) Indirect translation

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verified

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Question 22

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Scalar equivalence, also called metric equivalence, is established if the other types of equivalence have been attained.

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Question 23

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In international marketing research, it is critical to establish the equivalence of scales and measures used to obtain data from different countries.

In the United States and Canada, the use of e- mail and the Internet for conducting surveys is growing with business and international respondents and also with households.

Mail panels are extensively used in Hong Kong, France, Germany, and the Netherlands.

involves a bilingual translator translating the questionnaire directly from a base language to the respondent's language.

In- home interviews are not dominant in .

deals with the comparability of responses to particular (sets of) items.

Home country laws relate to national security, antitrust, and .

In developing countries, demand typically exceeds supply, and there is little concern about customer satisfaction, especially when the level of competition is low.

When conducting international marketing research, marketing environment considerations include all of the following except .

If, for example, in many countries, the number of brands available in a given product category is limited and, in other countries the dominant brands have become generic labels symbolizing the entire product category, the researcher might have a problem with .

is a construct equivalence issue that deals specifically with whether a given concept or behavior serves the same role or function in different countries.

The environment prevailing in the countries, cultural units, or international markets that are being researched influences the way the six steps of the marketing research process should be performed.

Which is not another term for international marketing research?

In the legal environment of the framework for international marketing research, wholesaler agreements would be covered under laws concerning pricing.

Conceptual equivalence is a type of equivalence.

Mail panels are being gradually replaced by panels in many parts of the world.

When conducting marketing research abroad, researchers must adopt the ethical guidelines of not only the domestic country but the host country as well.

Telephone interviews are most useful with relatively upscale consumers who are accustomed to business transactions by phone.