Question 1

A customer who is shopping for fashionable but relatively low-cost merchandise in a pleasant environment is shopping at a(n)

Accepted Answer

A)   specialty store.
B)   extreme value retailer.
C)   full-line discount store.
D)   department store.
E)   convenience store.

Question 2

If you are a marketer for a manufacturer, and the marketing mix for your product focuses on very specific market segments, you'd like to sell your product through

Accepted Answer

A)   department stores.
B)   category specialist stores.
C)   extreme value retailers.
D)   specialty stores.
E)   convenience stores.

Question 3

Retailers that offer a broad variety of merchandise, limited services, and low prices are known as

Accepted Answer

A)   full-line discount stores.
B)   convenience stores.
C)   home improvement stores.
D)   category specialists.
E)   department stores.

Question 4

Brian, an industrial equipment sales rep, purchases a quick snack to eat on the way to work. He buys lunch while on the road visiting customers, and grabs bread and milk on the way home when he stops to buy gas. Brian probably does the majority of this shopping at a

Accepted Answer

A)   convenience store.
B)   warehouse club.
C)   conventional supermarket.
D)   drugstore.
E)   category specialist.

Question 5

Because many consumers choose stores based on proximity to their workplaces or homes, great locations are

Accepted Answer

A)   difficult to define.
B)   more important than great products.
C)   always situated near supply chain members.
D)   a competitive advantage that few rivals can duplicate.
E)   almost always locations next to big-box discounters.

Question 6

Chandra owns a pet sitting service. She recently paid a web developer to build a special version of his company website for use on smartphones. Customers will now be able to easily place orders for pet sitting on their cell phones. This is an example of

Accepted Answer

A)   M-commerce.
B)   smart retailing.
C)   cell selling.
D)   P-commerce.
E)   channel expansion.

Question 7

Although customers expect across-the-board pricing consistency, why might a retailer use a variety of pricing strategies?

Accepted Answer

For retailers, the most difficult factor...

Question 8

If a manufacturer had a full range of products, in a number of different container sizes, which kind of store would the company be least likely to choose as a retailing partner?

Accepted Answer

A)   conventional supermarket
B)   supercenter
C)   warehouse club
D)   convenience stores
E)   full-line discount stores

Question 9

Which of the following represents the best reason a manufacturer of high-end products might consider selling products in a warehouse club?

Accepted Answer

A)   There are no high-end shopping centers within a 100-mile radius of the warehouse club.
B)   The warehouse club has a good reputation.
C)   The manufacturer is trying to increase market share.
D)   The manufacturer overestimated demand or has a great deal of returned merchandise from other retailers.
E)   The warehouse club wants to upgrade its image.

Question 10

Supercenters are large stores that combine a supermarket with a full-line discount store. ________ dominates this category with the vast majority of supercenters in the United States.

Accepted Answer

A)   Target
B)   Meijer
C)   Kmart
D)   Kroger
E)   Walmart

Question 11

________ reduce costs and maintain low prices by buying opportunistically from manufacturers with excess inventory, offering limited assortments of household goods and groceries, as well as health and beauty aids.

Accepted Answer

A)   Category killers
B)   Specialty stores
C)   Factory outlets
D)   Extreme-value retailers
E)   Convenience stores

Question 12

Aaron has designed innovative accessories for hard-core bicycling enthusiasts. He knows where and how he will make them, and he needs to turn his attention to getting the products to the customers. As he chooses retail partners, which of the following is least important in this process?

Accepted Answer

A)   looking at the channel structure
B)   determining where target customers will expect to find this product
C)   considering characteristics of channel members
D)   encouraging new bicycling enthusiasts
E)   considering distribution intensity

Question 13

Supercenters are large stores (185,000 square feet) that combine a supermarket with a full-line discount store.

Accepted Answer

A) True 
 B)False

Question 14

Retailers use ________ to communicate with or sell to consumers through wireless handheld devices.

Accepted Answer

A)   virtual media
B)   mobile commerce
C)   cooperative advertising
D)   share of wallet tactics
E)   social media advertising

Question 15

Macy's, Kohl's, JCPenney, and Nordstrom are examples of

Accepted Answer

A)   department stores.
B)   off-price retailers.
C)   discount stores.
D)   extreme value stores.
E)   category specialist stores.

Question 16

Natalie represents a manufacturer who makes unique, high-end hats. When making a recommendation about potential retail partners, what should be Natalie's first consideration?

Accepted Answer

A)   What is the appropriate advertising strategy?
B)   When will customers want this product?
C)   What prices will customers be willing to pay?
D)   What assortment of products will customers want?
E)   How likely is it for certain retailers to carry this product?

Question 17

Retailers who advertise that they sell at wholesale prices are wholesalers.

Accepted Answer

A) True 
 B)False

Question 18

Compared to conventional supermarkets, warehouse clubs have

Accepted Answer

A)   a broader assortment of food items.
B)   a lower level of service.
C)   slightly higher prices.
D)   no products appealing to small businesses.
E)   lower annual fees.

Question 19

For retailers, when making decisions regarding place, a key ingredient to success is

Accepted Answer

A)   product placement promotion.
B)   convenient locations.
C)   private-label merchandise.
D)   off-price placement.
E)   customer relationship management.

Question 20

If you're a manufacturer, and you want to showcase your product in a store that has a narrow but deep selection of merchandise and where expert sales associates can assist customers with their selections, you'd most likely choose a(n)

Accepted Answer

A)   category specialist.
B)   specialty store.
C)   department store.
D)   extreme value retailer.
E)   warehouse club.

Exam 16: Retailing and Omnichannel Marketing

Macy's, Kohl's, JCPenney, and Nordstrom are examples of

Correct AnswerverifiedShow Answer

________ reduce costs and maintain low prices by buying opportunistically from manufacturers with excess inventory, offering limited assortments of household goods and groceries, as well as health and beauty aids.

Correct AnswerverifiedShow Answer

Brian, an industrial equipment sales rep, purchases a quick snack to eat on the way to work. He buys lunch while on the road visiting customers, and grabs bread and milk on the way home when he stops to buy gas. Brian probably does the majority of this shopping at a

Correct AnswerverifiedShow Answer

If you are a marketer for a manufacturer, and the marketing mix for your product focuses on very specific market segments, you'd like to sell your product through

Correct AnswerverifiedShow Answer

Although customers expect across-the-board pricing consistency, why might a retailer use a variety of pricing strategies?

Correct AnswerverifiedFor retailers, the most difficult factor...View AnswerShow Answer

Retailers that offer a broad variety of merchandise, limited services, and low prices are known as

Correct AnswerverifiedShow Answer

Because many consumers choose stores based on proximity to their workplaces or homes, great locations are

Correct AnswerverifiedShow Answer

Which of the following represents the best reason a manufacturer of high-end products might consider selling products in a warehouse club?

Correct AnswerverifiedShow Answer

Retailers who advertise that they sell at wholesale prices are wholesalers.

Correct AnswerverifiedShow Answer

Compared to conventional supermarkets, warehouse clubs have

Correct AnswerverifiedShow Answer

Chandra owns a pet sitting service. She recently paid a web developer to build a special version of his company website for use on smartphones. Customers will now be able to easily place orders for pet sitting on their cell phones. This is an example of

Correct AnswerverifiedShow Answer

Supercenters are large stores (185,000 square feet) that combine a supermarket with a full-line discount store.

Correct AnswerverifiedShow Answer

A customer who is shopping for fashionable but relatively low-cost merchandise in a pleasant environment is shopping at a(n)

Correct AnswerverifiedShow Answer

For retailers, when making decisions regarding place, a key ingredient to success is

Correct AnswerverifiedShow Answer

If a manufacturer had a full range of products, in a number of different container sizes, which kind of store would the company be least likely to choose as a retailing partner?

Correct AnswerverifiedShow Answer

Aaron has designed innovative accessories for hard-core bicycling enthusiasts. He knows where and how he will make them, and he needs to turn his attention to getting the products to the customers. As he chooses retail partners, which of the following is least important in this process?

Correct AnswerverifiedShow Answer

Retailers use ________ to communicate with or sell to consumers through wireless handheld devices.

Correct AnswerverifiedShow Answer

If you're a manufacturer, and you want to showcase your product in a store that has a narrow but deep selection of merchandise and where expert sales associates can assist customers with their selections, you'd most likely choose a(n)

Correct AnswerverifiedShow Answer

Natalie represents a manufacturer who makes unique, high-end hats. When making a recommendation about potential retail partners, what should be Natalie's first consideration?

Correct AnswerverifiedShow Answer

Supercenters are large stores that combine a supermarket with a full-line discount store. ________ dominates this category with the vast majority of supercenters in the United States.

Correct AnswerverifiedShow Answer

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For retailers, the most difficult factor...
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