Question 1

Time, dependability, communication, and convenience are all important concepts of ________, within the context of the supply chain.

Accepted Answer

A)   customer service
B)   supplier service
C)   wholesaler service
D)   retailer service
E)   stakeholder service

Question 2

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more ________ in meeting customer requirements.

Accepted Answer

A)   cost effective
B)   broadly expanded
C)   responsive or efficient
D)   centrally located
E)   geographically distributed

Question 3

Dependability is the consistency of replenishment. This is important to all firms in a supply chain and to consumers. It can be broken into three elements: consistent lead time, safe delivery, and

Accepted Answer

A)   honest and accurate pricing.
B)   quality products.
C)   complete delivery.
D)   a well-informed delivery staff.
E)   product warranties.

Question 4

You probably own several pairs of shoes. Further, it is likely you purchased those shoes at retail stores located in a shopping mall and not directly from the manufacturer. In fact, most products are brought to you from a series of other individuals or firms known as a

Accepted Answer

A)   marketing network.
B)   distribution hierarchy.
C)   marketing chain.
D)   distribution matrix.
E)   marketing channel.

Question 5

Define and describe at least one similarity and one difference between dual distribution and a strategic channel alliance.

Accepted Answer

Dual distribution occurs when a firm emp...

Question 6

What is a channel captain? What is its function and how does it accomplish this?

Accepted Answer

Because channels consist of independent ...

Question 7

Extending credit to customers is an example of a ________ function.

Accepted Answer

A)   transactional
B)   logistical
C)   facilitating
D)   buying
E)   risk-taking

Question 8

Ace Hardware is a national ________ that allows its members, retailers of paint and hardware products, to concentrate their buying power through wholesalers and plan collaborative promotional and pricing activities.

Accepted Answer

A)   service-sponsored retail system
B)   administered cooperative system
C)   retailer-sponsored cooperative
D)   manufacturer-sponsored cooperative
E)   wholesaler-sponsored voluntary chain

Question 9

A contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules is referred to as

Accepted Answer

A)   a corporate vertical marketing system.
B)   a wholesaler-sponsored voluntary chain.
C)   a retailer-sponsored cooperative.
D)   franchising.
E)   an administered vertical marketing system.

Question 10

There are three variations of contractual systems: wholesaler-sponsored voluntary chains, retailer-sponsored cooperatives, and

Accepted Answer

A)   franchising.
B)   service-oriented voluntary chains.
C)   channel-dominated voluntary chains.
D)   distributorship cooperatives.
E)   direct marketing.

Question 11

Jaffar Tabrizi is the owner of Tabrizi Oriental Rugs located in Toronto, Canada. He shops the world over, handpicks, and orders beautiful, authentic handmade rugs. He has them shipped to Canada, where he sells them through his brick-and-mortar stores and his www.tabrizi.com website. In terms of the marketing channel, Jaffar is acting as

Accepted Answer

A)   a consumer.
B)   an agent.
C)   a wholesaler.
D)   a brokerage firm.
E)   a middleman.

Question 12

A snack vending machine located in a university building creates both ________ utility.

Accepted Answer

A)   time and place
B)   place and form
C)   form and creation
D)   possession and form
E)   application and place

Question 13

Many retailers who sell Campbell Soup products make purchases from Campbell under vendor-managed inventory programs. These retailers

Accepted Answer

A)   have Campbell perform all materials handing activities.
B)   authorize Campbell Soup to eliminate as many wholesaling functions as possible from the supply chain.
C)   use a system in which Campbell Soup determines the product amount and assortment that will be replenished.
D)   authorize the use of distribution centers to provide quicker customer response times.
E)   balance their total logistics cost by eliminating the convenience service factor.

Question 14

The most important consideration in choosing a marketing channel when buyers have limited knowledge or desire specific data about a product or service is to provide

Accepted Answer

A)   postsale services.
B)   seller adaptability.
C)   information.
D)   convenience.
E)   presale services.

Question 15

The practice that involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products on trucks that will deliver the products to specific stores is referred to as

Accepted Answer

A)   just-in-time (JIT)  delivery.
B)   intermodal distribution.
C)   immediate response system (IRS) .
D)   piggy-backing.
E)   cross-docking.

Question 16

During a recent year, Solectron, a California electronics contractor, made half of its purchases under vendor-managed inventory programs. Solectron

Accepted Answer

A)   had its suppliers perform all materials handing activities.
B)   authorized its suppliers to eliminate as many wholesaling functions as possible from the supply chain.
C)   used a system in which its suppliers determined the product amount and assortment that should be replenished.
D)   authorized the use of distribution centers to provide quicker customer response times.
E)   balanced its total logistics cost by eliminating the convenience service factor.

Question 17

Channel Sales and Profit Marketing Dashboard
-Which of the channels shown in the Channel Sales and Profit Marketing Dashboard above represents the least profit to the manufacturer?

Accepted Answer

A)   furniture store chains
B)   independent furniture stores
C)   department store chains
D)   mass merchandisers
E)   warehouse clubs

Question 18

Selective distribution refers to

Accepted Answer

A)   the density of distribution whereby a firm tries to place its products or services in as many outlets as possible.
B)   the distribution of products or services in markets where there are currently no other competitors.
C)   the distribution of products or services where the producer owns the entire channel of distribution.
D)   the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area.
E)   the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.

Question 19

Logistics is most closely related to which element of the marketing mix?

Accepted Answer

A)   product
B)   place
C)   production
D)   promotion
E)   price

Question 20

A direct marketing channel refers to

Accepted Answer

A)   the distribution of products and services directly from the manufacturer's production site to end users.
B)   the traditional chain of distribution from manufacturer to retailer to consumer.
C)   the use of agents that represent a single producer and are responsible for the entire marketing function of that producer.
D)   a method of distribution that allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson.
E)   a method of distribution that allows consumers to buy products through direct personal interaction with the manufacturer's representatives in order to provide more personalized service.

Exam 12: Managing Marketing Channels and Supply Chains

Correct Answer
verified

There are three variations of contractual systems: wholesaler-sponsored voluntary chains, retailer-sponsored cooperatives, and

Correct Answer
verified

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more ________ in meeting customer requirements.

Correct Answer
verified

Selective distribution refers to

Correct Answer
verified

Define and describe at least one similarity and one difference between dual distribution and a strategic channel alliance.

Correct Answer
verified
Dual distribution occurs when a firm emp...
View Answer

The practice that involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products on trucks that will deliver the products to specific stores is referred to as

Correct Answer
verified

What is a channel captain? What is its function and how does it accomplish this?

Correct Answer
verified
Because channels consist of independent ...
View Answer

You probably own several pairs of shoes. Further, it is likely you purchased those shoes at retail stores located in a shopping mall and not directly from the manufacturer. In fact, most products are brought to you from a series of other individuals or firms known as a

Correct Answer
verified

Channel Sales and Profit Marketing Dashboard -Which of the channels shown in the Channel Sales and Profit Marketing Dashboard above represents the least profit to the manufacturer?

Correct Answer
verified

A snack vending machine located in a university building creates both ________ utility.

Correct Answer
verified

Time, dependability, communication, and convenience are all important concepts of ________, within the context of the supply chain.

Correct Answer
verified

The most important consideration in choosing a marketing channel when buyers have limited knowledge or desire specific data about a product or service is to provide

Correct Answer
verified

Many retailers who sell Campbell Soup products make purchases from Campbell under vendor-managed inventory programs. These retailers

Correct Answer
verified

Logistics is most closely related to which element of the marketing mix?

Correct Answer
verified

Dependability is the consistency of replenishment. This is important to all firms in a supply chain and to consumers. It can be broken into three elements: consistent lead time, safe delivery, and

Correct Answer
verified

Ace Hardware is a national ________ that allows its members, retailers of paint and hardware products, to concentrate their buying power through wholesalers and plan collaborative promotional and pricing activities.

Correct Answer
verified

Extending credit to customers is an example of a ________ function.

Correct Answer
verified

A contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules is referred to as

Correct Answer
verified

During a recent year, Solectron, a California electronics contractor, made half of its purchases under vendor-managed inventory programs. Solectron

Correct Answer
verified

A direct marketing channel refers to

Correct Answer
verified

Exam 12: Managing Marketing Channels and Supply Chains

Correct AnswerverifiedShow Answer

There are three variations of contractual systems: wholesaler-sponsored voluntary chains, retailer-sponsored cooperatives, and

Correct AnswerverifiedShow Answer

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more ________ in meeting customer requirements.

Correct AnswerverifiedShow Answer

Selective distribution refers to

Correct AnswerverifiedShow Answer

Define and describe at least one similarity and one difference between dual distribution and a strategic channel alliance.

Correct AnswerverifiedDual distribution occurs when a firm emp...View AnswerShow Answer

The practice that involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products on trucks that will deliver the products to specific stores is referred to as

Correct AnswerverifiedShow Answer

What is a channel captain? What is its function and how does it accomplish this?

Correct AnswerverifiedBecause channels consist of independent ...View AnswerShow Answer

You probably own several pairs of shoes. Further, it is likely you purchased those shoes at retail stores located in a shopping mall and not directly from the manufacturer. In fact, most products are brought to you from a series of other individuals or firms known as a

Correct AnswerverifiedShow Answer

Channel Sales and Profit Marketing Dashboard -Which of the channels shown in the Channel Sales and Profit Marketing Dashboard above represents the least profit to the manufacturer?

Correct AnswerverifiedShow Answer

A snack vending machine located in a university building creates both ________ utility.

Correct AnswerverifiedShow Answer

Time, dependability, communication, and convenience are all important concepts of ________, within the context of the supply chain.

Correct AnswerverifiedShow Answer

The most important consideration in choosing a marketing channel when buyers have limited knowledge or desire specific data about a product or service is to provide

Correct AnswerverifiedShow Answer

Many retailers who sell Campbell Soup products make purchases from Campbell under vendor-managed inventory programs. These retailers

Correct AnswerverifiedShow Answer

Logistics is most closely related to which element of the marketing mix?

Correct AnswerverifiedShow Answer

Dependability is the consistency of replenishment. This is important to all firms in a supply chain and to consumers. It can be broken into three elements: consistent lead time, safe delivery, and

Correct AnswerverifiedShow Answer

Ace Hardware is a national ________ that allows its members, retailers of paint and hardware products, to concentrate their buying power through wholesalers and plan collaborative promotional and pricing activities.

Correct AnswerverifiedShow Answer

Extending credit to customers is an example of a ________ function.

Correct AnswerverifiedShow Answer

A contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules is referred to as

Correct AnswerverifiedShow Answer

During a recent year, Solectron, a California electronics contractor, made half of its purchases under vendor-managed inventory programs. Solectron

Correct AnswerverifiedShow Answer

A direct marketing channel refers to

Correct AnswerverifiedShow Answer

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Correct Answer
verified
Dual distribution occurs when a firm emp...
View Answer

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Because channels consist of independent ...
View Answer

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verified

Correct Answer
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Correct Answer
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Correct Answer
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