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Exam 14: Competing Effectively Through Global Marketing, Distribution, and Supply-Chain Management

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Question 41

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_____ means setting up operations in a low-cost country for the purpose of hiring local workers at lower labor rates.

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Question 42

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Which of the following statements holds true for demand management?

A) It refers to the process of forecasting, pricing, and customer segmentation.
B) It refers to the process of purchasing, supplier selection, and supplier-base rationalization.
C) It refers to the process of managing raw materials and finished goods.
D) It refers to the process of aggregate planning, workforce scheduling, and factory operations.
E) It refers to the process of establishing the facility location and formulating a distribution strategy.

F) A) and E)
G) A) and B)

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Question 43

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What should companies that pursue global low-cost sources of supply do to maintain ethical sourcing standards?

In some cases, middle-class consumers from emerging markets will buy more expensive branded goods, if the brands resonate with the interests of the local crowd.

In the _____ strategy, companies go back to the drawing board and rethink how best to design a product for a specific country or region.

_____ refers to the inventory that the company holds to help ensure that it won't run out of products if there is a delay or crisis in a distant manufacturing region.

What are the advantages and disadvantages of creating a global brand?

The main disadvantages of global sourcing are low quality and higher cost.

_____ refers to the series of firms or individuals who facilitate the movement of the product from the producer to the final consumer.

A consumer durable company produces and markets refrigerators locally.It faces competition from cheap imports.To compete with the cheap imports, it starts procuring the component parts of the refrigerator from a country with low manufacturing costs.The above is an example of:

The _____ is a combination of the four Ps (product, price, promotion,and place)that can be customized for different countries.

In marketing, gray market refers to the:

Intermediaries in the channel of distribution can include distributors, wholesalers, agents, brokers, retailers, international freight forwarders, and trading companies.

What are the factors based on which a company's marketing mix will vary for different countries?

What are the advantages of the sole-sourcing strategy?

A(n)_____ means that there is no more stock of the company's product.

_____ refers to buying raw materials, components, or services from two or more suppliers, rather than buying from one supplier exclusively.

A US-based soft drink manufacturer introduces a drink in the Indian market that is already available in the US market.The manufacturer does not make any changes with regard to the size of the bottle, the fizz in the drink or the taste of the drink.The consumers in India get the same product that is available in the American market.The above serves as an example of:

In a _____ organizational structure, local regional headquarters have the power to make marketing decisions affecting their region.

The world does become flatter to the extent a brand is recognized, accepted, and trusted across borders.