Question 1

Marketers use different types of stimuli to:

Accepted Answer

A)  make consumers believe they have reached self-actualization.
B)  try to make consumers more perceptive to their products.
C)  provide consumers with a sense of safety.
D)  try to make consumers learn new behaviors.
E)  provide consumers with positive reinforcement.

Question 2

Physical factors,social factors,and time factors are all types of _____,which affect how buyers behave.

Accepted Answer

The answer of Physical factors,social factors,and time factors are all...

Question 3

_____ are temporary conditions that affect how buyers behave.

Accepted Answer

A)  Situational influences
B)  Subliminal advertisements
C)  Mental positions
D)  Operant conditioning
E)  Opinions

Question 4

Understanding consumer trends enables marketers to reach people most likely to buy their products in an effective manner.

Accepted Answer

A) True 
 B)False

Question 5

Describe the situational factors that affect what consumers buy and when.

Accepted Answer

Physical factors include things such as ...

Question 6

Why do culture,subculture,social class,and family affect buying behavior?

Accepted Answer

Culture is important in terms of buying ...

Question 7

Motivation refers to:

Accepted Answer

A)  the inward drive we have to get what we need.
B)  how you interpret the world around you.
C)  the mental position a consumer has about a product.
D)  how a person filters information.
E)  expertise in certain areas.

Question 8

Explain how a person's self-concept and ideal self affects what he or she buys.

Accepted Answer

A person's self-concept refers to how on...

Question 9

A car,a house,and a boat are examples of what type of product?

Accepted Answer

A)  Routinely purchased
B)  Habitually purchased
C)  High-impact
D)  Low-involvement
E)  High-involvement

Question 10

Explain what marketing professionals can do to make situational factors work to their advantage.

Accepted Answer

Marketing professionals can do a number ...

Question 11

A society's _____ encompasses the shared beliefs,customs,behaviors,and attitudes.

Accepted Answer

The answer of A society's _____ encompasses the shared beliefs,customs,behaviors,and...

Question 12

Celebrity endorsers try to appeal to consumers by being a part of their _____.

Accepted Answer

The answer of Celebrity endorsers try to appeal to consumers...

Question 13

_____ refers to how diligent you are.

Accepted Answer

The answer of _____ refers to how diligent you are....

Question 14

_____ refers to when people forget information,even if it is relevant to them.

Accepted Answer

A)  Selective absorption
B)   perception
C)   retention
D)  Selective perception
E)  Selective retention

Question 15

Advertising that appears on the Web pages pulled up when online searches are conducted is known as _____.

Accepted Answer

The answer of Advertising that appears on the Web pages...

Question 16

Consumers are engaged in _____ when they rethink their purchase decisions to determine if they made a good choice.

Accepted Answer

postpurcha...

Question 17

The consumer purchasing process begins with the search for information.

Accepted Answer

A) True 
 B)False

Question 18

Consumers go through each stage of the buying process for every purchase made.

Accepted Answer

A) True 
 B)False

Question 19

Consumers in the same social class exhibit similar purchasing behavior to some degree.

Accepted Answer

A) True 
 B)False

Question 20

How a person would like to view himself or herself is known as one's _____.

Accepted Answer

The answer of How a person would like to view...

Exam 3: Consumer Behavior: How People Make Buying Decisions

Celebrity endorsers try to appeal to consumers by being a part of their _____.

Correct AnswerverifiedShow Answer

Understanding consumer trends enables marketers to reach people most likely to buy their products in an effective manner.

Correct AnswerverifiedShow Answer

Marketers use different types of stimuli to:

Correct AnswerverifiedShow Answer

Describe the situational factors that affect what consumers buy and when.

Correct AnswerverifiedPhysical factors include things such as ...View AnswerShow Answer

Explain how a person's self-concept and ideal self affects what he or she buys.

Correct AnswerverifiedA person's self-concept refers to how on...View AnswerShow Answer

Motivation refers to:

Correct AnswerverifiedShow Answer

A car,a house,and a boat are examples of what type of product?

Correct AnswerverifiedShow Answer

Explain what marketing professionals can do to make situational factors work to their advantage.

Correct AnswerverifiedMarketing professionals can do a number ...View AnswerShow Answer

Consumers go through each stage of the buying process for every purchase made.

Correct AnswerverifiedShow Answer

Consumers are engaged in _____ when they rethink their purchase decisions to determine if they made a good choice.

Correct Answerverifiedpostpurcha...View AnswerShow Answer

How a person would like to view himself or herself is known as one's _____.

Correct AnswerverifiedShow Answer

_____ refers to when people forget information,even if it is relevant to them.

Correct AnswerverifiedShow Answer

Advertising that appears on the Web pages pulled up when online searches are conducted is known as _____.

Correct AnswerverifiedShow Answer

Physical factors,social factors,and time factors are all types of _____,which affect how buyers behave.

Correct AnswerverifiedShow Answer

A society's _____ encompasses the shared beliefs,customs,behaviors,and attitudes.

Correct AnswerverifiedShow Answer

_____ are temporary conditions that affect how buyers behave.

Correct AnswerverifiedShow Answer

_____ refers to how diligent you are.

Correct AnswerverifiedShow Answer

Why do culture,subculture,social class,and family affect buying behavior?

Correct AnswerverifiedCulture is important in terms of buying ...View AnswerShow Answer

Consumers in the same social class exhibit similar purchasing behavior to some degree.

Correct AnswerverifiedShow Answer

The consumer purchasing process begins with the search for information.

Correct AnswerverifiedShow Answer

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Physical factors include things such as ...
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A person's self-concept refers to how on...
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Marketing professionals can do a number ...
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postpurcha...
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Culture is important in terms of buying ...
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