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Exam 9: Questionnaire Design

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Question 41

Multiple Choice

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I feel capable of handling myself in most social situations.  Agree  Disagree The above is an example of which type of question?

A) Loaded
B) Leading
C) Pivot
D) Double-barrelled

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Question 42

Multiple Choice

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Which of the following questionnaire design techniques is most appropriate to address potential bias that is due to order?

A) Counterbiasing technique
B) Split-ballot technique
C) Funnel technique
D) Branching technique

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Question 43

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If certain items on a questionnaire are likely to create anchoring effects, then these items should be placed at the end to reduce order bias.

The paging layout format (going from screen to screen) on an internet questionnaire greatly facilitates skip patterns.

Personal interviews are best for collecting information about sensitive issues, such as health and depression.

A question that may induce bias because it covers two issues at once is called a ______________________ question.

When designing the questionnaire, it is not necessary for the researcher to consider the types of statistical analysis that will be conducted.

The procedure used in questionnaire design that allows the researcher to understand the respondent's frame of reference before asking more specific questions is known as the:

Which of the following questions is not typically asked when pretesting a questionnaire?

Pretesting the questionnaire on a group of respondents who are similar to the target market can help the researcher to determine if respondents have difficulty understanding any of the questions.

Open-ended response questions are most beneficial when the researcher is conducting causal research.

All of the following solutions are appropriate for rectifying questionnaire items that appear to use ambiguous wording, except:

The form of filter question used to determine which version of a second question will be asked is called a ____________________ question.

A funnel technique involves asking specific questions before asking about broader issues.

Order bias in questionnaire design frequently occurs when broader questions are asked before specific issues are explored.

Drop-down boxes are boxes in which respondents type their responses to open-ended questions.

One way to deal with sensitive issues when designing a questionnaire is to ask about them on a systematic basis.

'What comes to mind when you look at this advertisement?' is an example of which type of question?

Open-ended response questions are valuable at the end of an interview, because they allow the researcher to clarify the responses provided.