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_____ can be defined as the combination of benefits received and costs paid by the customer.

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Which of the following statements is true of mission?


A) It is an ambitious desire for the future.
B) It tends to grow and change in the face of environmental shifts.
C) It defines the company's core values and reason for being.
D) It cannot work together with a company's vision.

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Strategy execution is the most important as well as the most difficult part of strategic management.

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Vision focuses on the current reality and maintaining the status quo.

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Which of the following is a difference between strategies and execution?


A) Strategies specify what we do right now, whereas execution provides direction for translating a vision into action.
B) Strategies do not come naturally, whereas execution comes naturally.
C) Strategies are more important than execution in strategic leadership.
D) Strategies are intentions, whereas execution is through the basic organizational architecture that makes things happen.

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Briefly explain the principle of self-reference.

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When every person understands and embrac...

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_____ means that leaders use specific mechanisms, techniques, or tools for directing organizational resources to accomplish strategic goals.

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Leaders accept the easy answer rather than looking for patterns in what they see and hear.

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A change that both produces a high strategic impact and is easy to execute would be:


A) a particular choice that has a slow strategic impact in the initial stage.
B) an actual behavior within the organization that reflects the desired direction.
C) an execution of a strategy which is the easiest part of strategic management.
D) a leader's first choice for putting strategy into action.

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A leader should explain what a new strategic direction means to each person because:


A) employees should often be reminded about company strengths.
B) followers are often thinking about the big picture.
C) people are often fearful of change.
D) leaders cannot anticipate people's fears and questions.

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A vision is what the organization "stands for" in a larger sense, whereas a mission is ambitious desire for the future.

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A good vision brings out the best in people by:


A) giving them an opportunity to go where they have gone before.
B) letting them be part of something bigger than themselves.
C) being the property of the leader.
D) persisting in the face of changing technologies or economic conditions.

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To be a(n) _____, one dreams big and transforms those dreams into significant strategic action, either through one's own activities or by hiring other leaders who can effectively execute the vision and strategy.


A) dreamer
B) uninvolved leader
C) doer
D) effective leader

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In companies with excellence as a guiding purpose, _____.


A) managers and employees are treated as valuable resources.
B) excellence is defined by the customers rather than by work.
C) strength and aggressiveness determine the purpose of the organization.
D) discovery for its own sake can serve as a noble purpose.

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Samuel heads a company that manufactures cell phones. He places emphasis on innovation and creation of new products and features rather than imitation of competitors' products. This instance shows that Samuel uses the _____ approach to frame the purpose of his organization.


A) excellence
B) discovery
C) altruism
D) heroism

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Briefly describe how vision works in a number of important ways.

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An effective vision provides a link betw...

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A leader who is all action and little vision is actually uninvolved.

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The purpose of _____ inspires people to see the adventure in their work and experience the joy of a pioneering or entrepreneurial spirit.


A) altruism
B) heroism
C) excellence
D) discovery

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A powerful vision frees people from the mundane by providing them with a challenge that requires them to give their best.

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Which of the following has to be translated into specific goals, objectives, and plans so that employees can move toward the desired future?


A) Strategy
B) Vision
C) Mission
D) Mechanism

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