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Top mangers and chief executives have the final responsibility for strategic planning.

A) True
B) False

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CASE Scenario - Darla Davidson Darla Davidson was an executive with Digital Industries, a leading manufacturer of color televisions. She recognized that the color television market in the late 1970's was facing significant challenges. After two decades of highly successful development and marketing, the sales of color televisions had slowed and replacing older color television sets largely created her market. -Using the logic of the BCG grid, Darla should recognize that her strategic business unit was in which quadrant?


A) Star
B) Cash Cow
C) Question Mark
D) Dog
E) None of these

F) All of the above
G) A) and D)

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Internal growth can include development of new or changed products.

A) True
B) False

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Plum Plastics has extremely creative employees who, in the opinion of the organization, keep the company ahead of the competition. The creativity of these employees would be classified as


A) an internal weakness.
B) an external opportunity.
C) an external strength.
D) an internal strength.
E) a neutral factor.

F) A) and B)
G) B) and E)

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Stability is also referred to as a pause strategy.

A) True
B) False

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______________________________ includes the planning and decision making that lead to the establishment of the firm's goals and the development of a specific strategic plan.

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Strategy f...

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Scenario - QT.com Faced with rapidly growing business, Quick Trade, Inc., a global brokerage company with the largest market share, recently announced that they have established an on-line stock investment and trading subsidiary, QT.com, where investors can trade stocks at the lowest rates in the industry. The .com subsidiary has less than one percent market share but it faces a very high business growth rate. In the brokerage industry the competition is fierce and all players are cutting their on-line commission rates. -If Quick Trade's traditional brokerage business were to face a declining business growth, it may need to be reclassified as a


A) cash cow.
B) dog.
C) star.
D) question mark.
E) dead business.

F) A) and B)
G) B) and E)

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The administration and execution of the strategic plan is strategy implementation.

A) True
B) False

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The ability to influence people to adopt the new behaviors needed for strategy implementation is called ____________________.

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When Coca-Cola introduced Surge, a new citrus soft-drink, it was pursuing a


A) functional-level strategy.
B) multi-domestic strategy.
C) corporate-level strategy.
D) retrenchment strategy.
E) business-level strategy.

F) A) and C)
G) A) and D)

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The ____________________ strategy involves an attempt to distinguish the firm's products or services from others in the industry.

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Corporate-level strategy pertains to the organization as a whole.

A) True
B) False

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Because of Circuit City's errors in strategy, they have fallen from number one to number three in the consumer electronics retail industry.

A) True
B) False

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The acquisition of business that are related to current product lines or that take the corporation into new areas is called ____________________.

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Structural design typically begins with the organizational chart.

A) True
B) False

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"How do we compete?" question concerns functional-level strategy.

A) True
B) False

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In order for companies to remain competitive, their strategies must focus on three things. Describe these three focuses.

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The three focuses are core competencies,...

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When Philip-Morris, the tobacco giant, bought Kraft, Inc., it was pursuing a


A) corporate-level strategy.
B) business-level strategy.
C) functional-level strategy.
D) multidomestic strategy.
E) retrenchment strategy.

F) C) and E)
G) A) and D)

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Dobson Corporation is continually seeking out new markets and products, and is always on the lookout for acquisition candidates. Dobson is pursuing a grand strategy of


A) stability.
B) retrenchment.
C) growth.
D) liquidation.
E) divestiture.

F) B) and C)
G) B) and D)

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The acquisition of businesses that are related to current product lines or that takes the corporation into new areas is referred to as


A) retrenchment.
B) diversification.
C) liquidation.
D) cash cow.
E) internal growth.

F) A) and B)
G) C) and D)

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