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Exam 8: Digital Marketing

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Question 91

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A low percentage of online shoppers abandon shopping carts prior to checkout.

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verified

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Question 92

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Search engine optimization can be reached in all of the following ways except:

A) paid search insertions on search engines.
B) paid banner ads on other companies' websites.
C) increase identification through the natural, or organic, emergence of a site on a search engine.
D) paid search ads.

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Question 93

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Marketers must now develop different digital marketing strategies for each type of screen.

The primary motive for a company to post cause-related videos on its brand channel is to generate goodwill with consumers.

Value-added incentives are designed to:

What is interactive marketing and what are the primary interactive marketing programs?

Which location-based advertising method incorporates audience behaviors and characteristics to reach individuals on their mobile devices with the exact brand and nature of the ad determined by the person's location?

Online ads that are presented only to individuals who log on to a website within a particular region are called:

The lack of results with digital marketing has led some companies to shift more dollars to broadcast media and direct response marketing.

Dwell time is higher but dwell rate is lower when video ads are placed beside content on a website.

Web 3.0 online communication channels moved companies closer to "real-time" communications with customers.

Duracell has posted on its YouTube channel videos telling the personal story of firefighters and other emergency personnel. Which video digital marketing tactic is Duracell using?

The primary objective of action codes, such as QR codes, is to engage consumers in some way with the brand.

One method of search advertising is through paid search insertion ads that appear on the computer screen when certain products or information is sought through typing in key search words.

In terms of the internet evolution, Web 4.0:

While many e-commerce sites allow customer reviews and feedback, most immediately delete any negative comments or screen comments prior to posting to prevent negative comments from appearing.

Personalization and customization are part of an e-commerce's:

Forever 21 offering an easy "how to measure" chart on its website is an example of a ________ e-commerce incentive.

Companies can enhance the SEO results with paid search insertions by:

Using the internet to promote and attract consumers to a particular website is brand spiraling.