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Briefly explain the marketing strategies in a customer relationship management (CRM) system.

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Online auctions are:


A) cost-effective for selling excessive inventory.
B) based on the barter business model.
C) used to bring buyers and sellers together in a real marketplace.
D) useful when goods already have a set price in the marketplace.

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Which of the following features of a customer relationship management (CRM) application assists with tasks such as controlling inventory and processing orders?


A) Salesforce automation
B) Web-based CRM
C) Survey management
D) Automated customer service

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Which of the following components of an enterprise resource planning (ERP) system provides information related to e-procurement?


A) The purchasing component
B) The vendor integration component
C) The human resources component
D) The accounting component

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In the context of customer relationship management (CRM), discuss how IT tools are used to improve customer service.

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In supply chain management (SCM) related to manufacturing, which of the following is considered a key decision about inventory?


A) Which transportation systems will reduce cost?
B) What should be produced?
C) How much should be ordered?
D) Where should the manufacturing facilities be located?

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A company can purchase a maintenance, repair, and operation (MRO) package that might include services from different vendors, but an e-distributor coordinates them into one package for customers. This packaging is an example of a _____.


A) vertical market
B) targeted market
C) horizontal market
D) database market

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Explain third-party exchanges.

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Which of the following systems' goal is to improve services offered to clients and use client contact information for targeted marketing?


A) An integrated marketing communication system
B) A supply chain management system
C) A customer relationship management system
D) An enterprise resource planning system

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In the context of collaborative planning, forecasting, and replenishment (CPFR) , handling unforeseen problems is called _____.


A) exception management
B) design management
C) marketing management
D) sales management

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Discuss some of the processes in which electronic data interchange (EDI) expedites the delivery of accurate information.

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A grocery store offering loyalty cards with discounts to its customers is an example of how transaction data can be used in a customer relationship management (CRM) system.

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_____ help determine the price of goods and services when there is no set price in the marketplace.


A) Bargains
B) Auctions
C) Barters
D) Budgets

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Which of the following tools is used to create virtual instructional environments?


A) PicMarkr
B) Scribus
C) BibDesk
D) WebEx

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In the context of Internet-enabled supply chain management (SCM) , which of the following SCM activities involves handling returned goods and out-of-stock notifications to customers?


A) Order processing
B) Customer service
C) Production scheduling
D) Inventory management

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Discuss how electronic data interchange (EDI) is more beneficial when there are more companies in the EDI network.

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Which of the following statements is true of auctions?


A) The organization hosting an auction collects transaction fees for the service.
B) The number of goods sold via traditional auctions is higher than that sold via online auctions.
C) Goods already having a set price in the marketplace are usually auctioned.
D) Online auctions are based on the barter business model.

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Which of the following statements is true of Web-based electronic data interchange (Open EDI) ?


A) It reduces the cost of transmitting documents.
B) It has a disadvantage of being platform dependent.
C) It consists of international agreements on privacy protection and data security.
D) It provides more secure data transmission than traditional EDI.

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A key decision in supply chain management (SCM) related to manufacturing is pricing.

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Collaborative filtering is one of the IT tools that can be used to implement a personalization system.

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