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Sam is at lunch trying to decide between a small salad and a cheeseburger. Sam loves cheeseburgers, but he really does not like salad. In fact, salad gives him negative utility. What choice would you expect Sam to make?


A) Sam will choose a salad, because he knows it is in his best interest to eat healthy food.
B) Sam will choose a cheeseburger, because it will send his utility meter through the roof.
C) Sam will choose both the salad and the cheeseburger, because he will get healthy food plus an increase in his utils.
D) Sam will probably buy 2 salads.

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Explain the assumptions made about consumers and households used to build utility theory. -Why is it not possible to precisely measure utility or pleasure?

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Explain the assumptions made about consumers and households used to build utility theory. -Why is income limited? Does everyone get to make the same choices? Why or why not?

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Income is always limited because resources are scarce relative to unlimited wants

Whats defention of terms: -revised sequence

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Understand and demonstrate how the demand curve is derived. -Why does the marginal utility increase if the consumer purchases

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less Assumption of diminishing marginal utility states that each additional unit of a product will lead to smaller marginal utility The reverse is also true, each fewer unit of a product consumed will lead to larger marginal utility

Explain the assumptions made about consumers and households used to build utility theory. -What does it mean if a person is rational and making rational choices?

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Discuss the criticisms of the assumptions of neoclassical consumer theory. -What is conspicuous consumption? How is this type of decision not rational?

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Whats defention of terms: -cardinal utility

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Discuss the criticisms of the assumptions of neoclassical consumer theory. -In general, is there scarcity in a capitalist system? Why or why not?

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Sam is maximizing his utility with a consumption bundle of 5 cookies, 10 DVDs, and 2 cheeseburgers. If the price of DVD's decreases, then


A) Sam will continue to buy the same number of each good.
B) Sam will tend to buy more DVDs
C) Sam will tend to buy more cookies.
D) Sam will tend to buy more cheeseburgers.

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Sam, the robot, has a utility meter on his forehead. Sam has just consumed 1 cookie, and the utility meter reads 15 utils. If Sam reacts according to economic theory, Sam's second cookie will increase his utility meter


A) by another 15 utils for a total of 30 utils.
B) by less than 15 utils
C) by more than 15 utils.
D) by zero.

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B

The founders of neoclassical economics built on the philosophy of Jeremy Bentham who asserted that, "nature has placed mankind under the governance of two sovereign masters . . ." What "sovereign masters" was he referring to?


A) utility and pleasure
B) pain and suffering
C) pain and pleasure
D) hunger and thirst

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What does the phrase, "consumer sovereignty," mean?


A) consumers can be swayed by advertisers to buy things they do not want.
B) businesses make goods in response to the desires of consumers.
C) consumers buy goods in response to the advertisements of businesses.
D) consumers buy goods in response to their sovereign master, utility.

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Understand and demonstrate how the demand curve is derived. -If the price of a good goes up and throws the utility-maximizing pattern of consumption out of whack, what does utility theory predict the consumer will do?

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Whats defention of terms: -diminishing marginal utility

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Explain how consumers maximize their utility (joy) within the bounds of their income. -What is the utility-maximizing condition? What does that mean in words?

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Discuss the criticisms of the assumptions of neoclassical consumer theory. -Do people always behave in rational ways? Give an example.

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A consumer will maximize utility when


A) the marginal utility per dollar of the last item of each good consumed is the same.
B) he or she consumes as much as possible of his or her favorite good.
C) the marginal utility of the last item of each good consumed is the same.
D) the marginal utility of the last item of each good is exactly zero.

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Explain the conditions under which utility is maximized. -Explain what happens if the marginal utility of the last unit consumed divided by the price (bang per buck) is

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 Table 28 a\text { Table 28 a}  Ouantity of DVDs  Marginal Utility  Total Utility 11001002901903802704703405604006504507404908305209205401010550110550121054013205201430490\begin{array}{|c|c|c|}\hline \text { Ouantity of DVDs } & \text { Marginal Utility } &\text { Total Utility }\\\hline 1 & 100 & 100 \\\hline 2 & 90 & 190 \\\hline 3 & 80 & 270 \\\hline 4 & 70 & 340 \\\hline 5 & 60 & 400 \\\hline 6 & 50 & 450 \\\hline 7 & 40 & 490 \\\hline 8 & 30 & 520 \\\hline 9 & 20 & 540 \\\hline 10 & 10 & 550 \\\hline 11 & 0 & 550 \\\hline 12 & -10 & 540 \\\hline 13 & -20 & 520 \\\hline 14 & -30 & 490 \\\hline\end{array} -Table 28a represents Sam's utility schedule for DVDs. Assuming no budget constraints, Sam is likely to consume


A) 1 or 2 DVDs
B) 8 DVDs
C) 10 or 11 DVDs
D) 12 DVDs

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