Question 1

Following World War Two, the country that devoted a greater proportion of its gross domestic product to R&D than any other country was:

Accepted Answer

A)   The United Kingdom.
B)   Russia.
C)   Germany.
D)   The United States.

Question 2

Ideas for new products are stimulated by the interactions of scientific research, demand conditions and:

Accepted Answer

A)   global warming.
B)   consumer needs.
C)   competitive conditions.
D)   technological innovations.

Question 3

Price is said to inelastic when a small change in price produces a large change in demand.

Accepted Answer

A) True 
 B)False

Question 4

With regard to marketing communications, a pull strategy emphasises mass media advertising to communicate the message.

Accepted Answer

A) True 
 B)False

Question 5

Achieving tight integration among R&D, marketing and manufacturing requires the use of:

Accepted Answer

A)   integration teams.
B)   cross-functional teams.
C)   new product teams.
D)   operational teams.

Question 6

Which one of the following criteria does not affect the rate of new-product development in a country?

Accepted Answer

A)   Underlying strong demand
B)   Affluent consumers
C)   Intense competition
D)   Highly educated population

Question 7

A company's main decision with regard to its international communications strategy is between a push strategy and a pull strategy. A pull strategy emphasises:

Accepted Answer

A)   mass media advertising to communicate the message.
B)   personal selling to potential customers.
C)   intermediaries in the selling process.
D)   wholesale selling.

Question 8

In countries such as Australia the retail system is very concentrated, but in others it is fragmented. _________, which has a much greater population density and a large number of urban centres that grew up before the car, has a more fragmented retail system.

Accepted Answer

A)   Japan
B)   The United States
C)   Canada
D)   New Zealand

Question 9

Factors that determine the relative attractiveness of push and pull communication strategies include product type relative to consumer sophistication, media availability and:

Accepted Answer

A)   cultural barriers.
B)   government regulations.
C)   brand identity.
D)   channel length.

Question 10

In some countries, such as Australia, the retail system is very concentrated, but in others it is fragmented. A fragmented retail system is one in which there are:

Accepted Answer

A)   many retailers, none of which has a major share of the market.
B)   few retailers that supply most of the market.
C)   target returns-on-investment pricing.
D)   cash rebates.

Question 11

The financial services industry is often thought of as one in which global standardisation of the marketing mix is the norm.

Accepted Answer

A) True 
 B)False

Question 12

With regard to marketing communications, a push strategy emphasises personal selling to potential customers.

Accepted Answer

A) True 
 B)False

Question 13

Lazybones, an innovative Australian sleepwear and bed-linen company, uses the internet to market and sell both nationally and internationally, thereby _____________ the ____________ length.

Accepted Answer

A)   shortening; channel
B)   strengthening; distribution
C)   targeting; distribution.
D)   reducing; supply

Question 14

An exclusive distribution channel is a channel for high-end products.

Accepted Answer

A) True 
 B)False

Question 15

Which one of the following reasons is not a source of high failure rates in R&D projects?

Accepted Answer

A)   Inability to manufacture a new product cost-effectively
B)   Failure to adequately commercialise promising technology
C)   Intolerance of project managers
D)   Development of a technology for which demand is limited

Question 16

Until recently the US was considered the lead market in new technologies. This is no longer the case because:

Accepted Answer

A)   new technologies are linked to firms, not countries.
B)   Russia is the new market leader.
C)   Japan is now the lead market.
D)   centres of expertise are now located in different countries around the world.

Question 17

Procter & Gamble was able to overcome a tradition of exclusivity and break in to the difficult Japanese market for which two reasons?

Accepted Answer

A)   Japanese products are not viewed by national customers as sufficient, resulting in the demand for more Western products, and cultural changes have been brought on by globalisation.
B)   The internet has made traditional distribution channels redundant, and relaxed trade laws have opened up channels for international organisations.
C)   Japanese consumers are tech-savvy and demand rapid innovation, enabling new products to enter distribution channels, and demand is outstripping supply in the local market.
D)   After a long period of lacklustre economic performance, retailers are more willing to violate old norms of exclusivity, and P&G has been in Japan long enough with a broad portfolio of products to give it leverage with distributors.

Exam 12: International Marketing and RD

A company's main decision with regard to its international communications strategy is between a push strategy and a pull strategy. A pull strategy emphasises:

Correct Answer
verified

Price is said to inelastic when a small change in price produces a large change in demand.

Correct Answer
verified

Which one of the following criteria does not affect the rate of new-product development in a country?

Correct Answer
verified

Achieving tight integration among R&D, marketing and manufacturing requires the use of:

Correct Answer
verified

Following World War Two, the country that devoted a greater proportion of its gross domestic product to R&D than any other country was:

Correct Answer
verified

The financial services industry is often thought of as one in which global standardisation of the marketing mix is the norm.

Correct Answer
verified

Until recently the US was considered the lead market in new technologies. This is no longer the case because:

Correct Answer
verified

Ideas for new products are stimulated by the interactions of scientific research, demand conditions and:

Correct Answer
verified

Lazybones, an innovative Australian sleepwear and bed-linen company, uses the internet to market and sell both nationally and internationally, thereby _ the length.

Correct Answer
verified

In some countries, such as Australia, the retail system is very concentrated, but in others it is fragmented. A fragmented retail system is one in which there are:

Correct Answer
verified

With regard to marketing communications, a push strategy emphasises personal selling to potential customers.

Correct Answer
verified

In countries such as Australia the retail system is very concentrated, but in others it is fragmented. _________, which has a much greater population density and a large number of urban centres that grew up before the car, has a more fragmented retail system.

Correct Answer
verified

Which one of the following reasons is not a source of high failure rates in R&D projects?

Correct Answer
verified

With regard to marketing communications, a pull strategy emphasises mass media advertising to communicate the message.

Correct Answer
verified

An exclusive distribution channel is a channel for high-end products.

Correct Answer
verified

Procter & Gamble was able to overcome a tradition of exclusivity and break in to the difficult Japanese market for which two reasons?

Correct Answer
verified

Factors that determine the relative attractiveness of push and pull communication strategies include product type relative to consumer sophistication, media availability and:

Correct Answer
verified

Exam 12: International Marketing and RD

A company's main decision with regard to its international communications strategy is between a push strategy and a pull strategy. A pull strategy emphasises:

Correct AnswerverifiedShow Answer

Price is said to inelastic when a small change in price produces a large change in demand.

Correct AnswerverifiedShow Answer

Which one of the following criteria does not affect the rate of new-product development in a country?

Correct AnswerverifiedShow Answer

Achieving tight integration among R&D, marketing and manufacturing requires the use of:

Correct AnswerverifiedShow Answer

Following World War Two, the country that devoted a greater proportion of its gross domestic product to R&D than any other country was:

Correct AnswerverifiedShow Answer

The financial services industry is often thought of as one in which global standardisation of the marketing mix is the norm.

Correct AnswerverifiedShow Answer

Until recently the US was considered the lead market in new technologies. This is no longer the case because:

Correct AnswerverifiedShow Answer

Ideas for new products are stimulated by the interactions of scientific research, demand conditions and:

Correct AnswerverifiedShow Answer

Lazybones, an innovative Australian sleepwear and bed-linen company, uses the internet to market and sell both nationally and internationally, thereby _____________ the ____________ length.

Correct AnswerverifiedShow Answer

In some countries, such as Australia, the retail system is very concentrated, but in others it is fragmented. A fragmented retail system is one in which there are:

Correct AnswerverifiedShow Answer

With regard to marketing communications, a push strategy emphasises personal selling to potential customers.

Correct AnswerverifiedShow Answer

In countries such as Australia the retail system is very concentrated, but in others it is fragmented. _________, which has a much greater population density and a large number of urban centres that grew up before the car, has a more fragmented retail system.

Correct AnswerverifiedShow Answer

Which one of the following reasons is not a source of high failure rates in R&D projects?

Correct AnswerverifiedShow Answer

With regard to marketing communications, a pull strategy emphasises mass media advertising to communicate the message.

Correct AnswerverifiedShow Answer

An exclusive distribution channel is a channel for high-end products.

Correct AnswerverifiedShow Answer

Procter & Gamble was able to overcome a tradition of exclusivity and break in to the difficult Japanese market for which two reasons?

Correct AnswerverifiedShow Answer

Factors that determine the relative attractiveness of push and pull communication strategies include product type relative to consumer sophistication, media availability and:

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Lazybones, an innovative Australian sleepwear and bed-linen company, uses the internet to market and sell both nationally and internationally, thereby _ the length.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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