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Exam 9: Global Market Opportunity Assessment

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Question 21

Multiple Choice

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Which of the following is used by some firms to gauge long-term sales potential without fully committing to a foreign market?

A) competitor assessment
B) test marketing
C) distributor estimates
D) end-user surveys

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Question 22

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Which is a source of data for doing the initial screening of potential markets?

A) export.gov
B) globalEdge
C) The Economist and other publications
D) all of the above

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Question 23

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Comparing the data obtained from one country to data gather in another that is similar, such as the botanicals used in hair shampoo, is the technique of __________ in estimating company sales potential.

Happy Pet Internationalization Based in California, the Happy Pet Corporation has 45 pet supply stores across the United States. Given the firm's success in the U.S. market, Happy Pet managers are considering internationalizing their operations. Beth Schultz, the founder and CEO of Happy Pet, has expressed concerns about expanding the firm's operations into foreign markets. However, Edward O'Neal, the COO of Happy Pet, believes the corporation is ready for the next step. Happy Pet executives and managers have gathered to discuss their organization's readiness to internationalize. -Which of the following questions would be more important for Happy Pet executives to evaluate when determining the firm's readiness to internationalize?

Natural disasters and epidemics in foreign countries lead to the emergence of potential target markets for selling products and services.

Evaluating the firm's ________ provides management with the knowledge it needs to duplicate domestic success in a foreign market.

Firms tend to first target psychically near countries, which means markets that are physically near as well.

By monitoring key industry-specific indicators, a manager can gain insight into the future and present activities of firm competitors.

In a short essay, identify market potential criteria for global market opportunity assessments as well as indicators used in market potential research. Discuss their use and provide an example of a source for such data as well the problems that arise in using it.

In the Emerging Market Potential Indicators index, which of the following is an indicator of market size?

A SWOT analysis refers to analyzing a firm's Strengths, Weaknesses, Opportunities, and Tasks.

In a short essay, describe the purpose of CORE. How does it aid managers? Provide an example of an organization that benefited from CORE.

Firm managers should determine if corporate globalization is consistent with the goals, skills, and resources of the organization.

Which of the following would most likely be a valuable resource for firms seeking prospective foreign business partners?

A product or service will most likely do well in a foreign market if it has exhibited which of the following?

When firm managers research the external business environment of a potential market they most likely examine all of the following except ________.

Estimates of industry market potential provide managers with the information necessary to select the most appropriate business partners and foreign intermediaries to facilitate FDI entry.

To assess market industry potential, a company planning to internationalize should do which of the following?

Happy Pet Internationalization Based in California, the Happy Pet Corporation has 45 pet supply stores across the United States. Given the firm's success in the U.S. market, Happy Pet managers are considering internationalizing their operations. Beth Schultz, the founder and CEO of Happy Pet, has expressed concerns about expanding the firm's operations into foreign markets. However, Edward O'Neal, the COO of Happy Pet, believes the corporation is ready for the next step. Happy Pet executives and managers have gathered to discuss their organization's readiness to internationalize. -Which of the following most likely supports the opinion of Beth Schultz over the opinion of Edward O'Neal?

A shoe manufacturer that is assessing a global market opportunity should first perform which of the following tasks?