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Exam 10: Digital Marketing and Social Networking

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Question 1

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One of the fastest-growing areas in mobile technology is the creation of ____ that help consumers to access more information about businesses

A) applications (apps)
B) widgets
C) cookies
D) speed dials
E) texts

Correct Answer

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A

Question 2

Multiple Choice

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MySpace has experienced difficulties competing with Facebook,particularly for businesses,because

A) it is more for children's use.
B) it is used more for dating than obtaining information.
C) it is primarily for local socializing.
D) it is primarily used by millennials.
E) it is primarily used by males.

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Question 3

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Control refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.

How have digital media and social networking changed the consumer's buying behavior?

Digital online media marketing facilitates both price and non-price competition.

____ are audio or video files that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers.

Consumers who act as ____ are becoming increasingly important to online marketers as a conduit for addressing consumers directly.

Smart phones contain ____ that help consumers access more information about businesses.

Initiators are those consumers who generate their own media outlets,such as blogs and wikis.

Julie likes to read the blog connected to the fashion editors at Vogue Magazine.While Julie likes to read the blog,she does not actually create any content herself.Julie would be called a(n) ____ with regard to the Vogue blog.

Digital marketing uses all digital media to develop communication and exchanges with customers.

Addressability represents the ultimate expression of the marketing concept.

Traditional advertising is unlimited in terms of interactivity.

Red Bull has started introducing new products and information to bloggers in the hope that they will pass the information on to their online followers.In this case,the bloggers are

Explain how consumer-generated content on digital media can be useful to marketers.

The average Facebook user becomes a fan of several ____ each month.

____ are people who gather information and organize content generated by critics and creators.

Kyle is a new marketing manager for Anthropologie.He believes that if Anthropologie wants to grow and connect with its customers that there is no better way than to use Facebook.What do most marketing strategists think about Facebook?

____ relates to perceptions of value and is the most flexible element of the marketing mix.

Milton Bradley/Parker Brothers are producers of many board games,such as Monopoly,Battleship,Yahtzed,and Clue.The company has posted on-line cash rewards for consumer reviews of their games.In doing so,Milton Bradley/Parker Brothers is striving to utilize