Question 1

Customer service cannot be used by a firm as a means of differentiating its products from those of competitors.

Accepted Answer

A) True 
 B)False

Question 2

Marketing-related activities are limited to people called "marketers."

Accepted Answer

A) True 
 B)False

Question 3

Virtually all decisions are made on the basis of consumer analysis in which era of marketing?

Accepted Answer

A)   Production era
B)   Sales era
C)   Marketing company era
D)   Marketing department era

Question 4

While companies may conduct consumer research in the sales era, this research is generally not used as the basis for a revised marketing strategy.

Accepted Answer

A) True 
 B)False

Question 5

A firm should shift from the production era to the sales era of marketing as

Accepted Answer

A)   its profit per unit increases.
B)   competition increases.
C)   raw material scarcity develops.
D)   foreign exchange rates shift.

Question 6

In the production era of marketing, a firm seeks to reduce costs through increasing market share.

Accepted Answer

A) True 
 B)False

Question 7

The role of marketing is greatest in which era?

Accepted Answer

A)   Marketing department era
B)   Marketing company era
C)   Sales era
D)   Production era

Question 8

Interdepartmental rivalry and conflict is more common in the marketing company era than in the marketing department era.

Accepted Answer

A) True 
 B)False

Question 9

The Following Questions are linked to this scenario: As vice-president of marketing for a major camera manufacturer, you are concerned about lagging sales for the firm's new compact digital camera. While the camera is very small, has a built-in zoom lens, and incorporates automatic focusing, its sales are 30 percent below expectation. You are contemplating two alternative approaches to correcting the camera's poor sales performance.
-Another approach is to conduct a major market research study aimed at both retailers and final consumers. This study will examine consumer needs in the purchase of a camera and how the new model meets the needs. The vice-president is committed to revising the model to meet consumer preferences, if suggested by the research. This approach most closely resembles a(n)

Accepted Answer

A)   marketing philosophy.
B)   selling philosophy.
C)   sales era approach.
D)   exchange process.

Question 10

Which one of the following is NOT considered an aspect of management of demand?

Accepted Answer

A)   Stimulation of demand
B)   Facilitation of demand
C)   Satisfaction of demand
D)   Regulation of demand

Question 11

Demand regulation is very important for services (such as car washes, telephone usage, and accounting services) since services cannot be inventoried or stored.

Accepted Answer

A) True 
 B)False

Question 12

A firm can stimulate demand through offering credit and by expanding a product's distribution to include additional retailers.

Accepted Answer

A) True 
 B)False  False

Question 13

With a selling philosophy, the first stage in the marketing process is

Accepted Answer

A)   production.
B)   customer satisfaction.
C)   consumption.
D)   consumer feedback.

Question 14

Explain how the role of marketing would change as a computer manufacturer evolves from the production to the sales to the marketing department and to the marketing company eras.

Accepted Answer

In the production era, the role of marketing for a computer manufacturer would primarily focus on promoting the features and capabilities of the products being produced. This would involve creating informative materials such as product brochures and technical specifications, as well as ensuring that the products are effectively distributed to retailers and wholesalers.

As the company transitions to the sales era, the role of marketing would become more focused on identifying and targeting specific customer segments, as well as creating promotional campaigns to drive sales. This would involve analyzing market trends and consumer behavior to develop targeted marketing strategies and messaging.

In the marketing department era, the role of marketing would expand to include market research, branding, and customer relationship management. This would involve understanding the needs and preferences of customers, building a strong brand identity, and developing long-term relationships with customers through targeted marketing campaigns and personalized communications.

Finally, in the marketing company era, the role of marketing would continue to evolve to encompass a more holistic approach to driving business growth. This would involve leveraging data and technology to drive personalized marketing campaigns, as well as collaborating with other departments such as sales, product development, and customer service to create a seamless and integrated customer experience. Additionally, marketing would play a key role in shaping the overall business strategy and identifying new market opportunities for the company. Overall, the role of marketing would evolve from simply promoting products to becoming a strategic driver of business growth and customer engagement.

Question 15

Customer service can best be defined as

Accepted Answer

A)   the identifiable, but relatively intangible, activities undertaken by a seller in conjunction with the basic goods and/or services it offers.
B)   the difference between consumer perceptions and reality.
C)   core and peripheral services that can be used to differentiate a product.
D)   the means of differentiating a product through additional services.

Question 16

A major computer retailer does not know if his or her firm has adopted the marketing concept. Develop a 10-item questionnaire which can be self-administered by the retailer.

Accepted Answer

1. Do you regularly conduct market resea...

Question 17

When a firm accepts a wide variety of credit cards, it is involved with the

Accepted Answer

A)   stimulation of demand.
B)   regulation of demand.
C)   facilitation of demand.
D)   satisfaction of demand. C

Question 18

Many retailers require that vendors pre-ticket clothing with their price tags, as well as place clothes on hangers. In this manner, shipped goods are ready for sale when received by the retailer. This shows that important marketing functions can be shifted, as well as eliminated.

Accepted Answer

A) True 
 B)False

Question 19

In the marketing department era, the marketing department is the most important department in a firm.

Accepted Answer

A) True 
 B)False

Question 20

Franchising illustrates the concept that one marketing performer generally does not undertake all marketing functions.

Accepted Answer

A) True 
 B)False

Exam 1: Marketing Today

Customer service cannot be used by a firm as a means of differentiating its products from those of competitors.

Correct Answer
verified

Marketing-related activities are limited to people called "marketers."

Correct Answer
verified

Virtually all decisions are made on the basis of consumer analysis in which era of marketing?

Correct Answer
verified

While companies may conduct consumer research in the sales era, this research is generally not used as the basis for a revised marketing strategy.

Correct Answer
verified

A firm should shift from the production era to the sales era of marketing as

Correct Answer
verified

In the production era of marketing, a firm seeks to reduce costs through increasing market share.

Correct Answer
verified

The role of marketing is greatest in which era?

Correct Answer
verified

Interdepartmental rivalry and conflict is more common in the marketing company era than in the marketing department era.

Correct Answer
verified

Correct Answer
verified

Which one of the following is NOT considered an aspect of management of demand?

Correct Answer
verified

Demand regulation is very important for services (such as car washes, telephone usage, and accounting services) since services cannot be inventoried or stored.

Correct Answer
verified

A firm can stimulate demand through offering credit and by expanding a product's distribution to include additional retailers.

Correct Answer
verified
False

With a selling philosophy, the first stage in the marketing process is

Correct Answer
verified

Explain how the role of marketing would change as a computer manufacturer evolves from the production to the sales to the marketing department and to the marketing company eras.

Customer service can best be defined as

Correct Answer
verified

A major computer retailer does not know if his or her firm has adopted the marketing concept. Develop a 10-item questionnaire which can be self-administered by the retailer.

Correct Answer
Answered by ExamLex AI
1. Do you regularly conduct market resea...
View Answer

When a firm accepts a wide variety of credit cards, it is involved with the

Correct Answer
verified
C

Many retailers require that vendors pre-ticket clothing with their price tags, as well as place clothes on hangers. In this manner, shipped goods are ready for sale when received by the retailer. This shows that important marketing functions can be shifted, as well as eliminated.

Correct Answer
verified

In the marketing department era, the marketing department is the most important department in a firm.

Correct Answer
verified

Franchising illustrates the concept that one marketing performer generally does not undertake all marketing functions.

Correct Answer
verified

Exam 1: Marketing Today

Customer service cannot be used by a firm as a means of differentiating its products from those of competitors.

Correct AnswerverifiedShow Answer

Marketing-related activities are limited to people called "marketers."

Correct AnswerverifiedShow Answer

Virtually all decisions are made on the basis of consumer analysis in which era of marketing?

Correct AnswerverifiedShow Answer

While companies may conduct consumer research in the sales era, this research is generally not used as the basis for a revised marketing strategy.

Correct AnswerverifiedShow Answer

A firm should shift from the production era to the sales era of marketing as

Correct AnswerverifiedShow Answer

In the production era of marketing, a firm seeks to reduce costs through increasing market share.

Correct AnswerverifiedShow Answer

The role of marketing is greatest in which era?

Correct AnswerverifiedShow Answer

Interdepartmental rivalry and conflict is more common in the marketing company era than in the marketing department era.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which one of the following is NOT considered an aspect of management of demand?

Correct AnswerverifiedShow Answer

Demand regulation is very important for services (such as car washes, telephone usage, and accounting services) since services cannot be inventoried or stored.

Correct AnswerverifiedShow Answer

A firm can stimulate demand through offering credit and by expanding a product's distribution to include additional retailers.

Correct AnswerverifiedFalse

With a selling philosophy, the first stage in the marketing process is

Correct AnswerverifiedShow Answer

Explain how the role of marketing would change as a computer manufacturer evolves from the production to the sales to the marketing department and to the marketing company eras.

Customer service can best be defined as

Correct AnswerverifiedShow Answer

A major computer retailer does not know if his or her firm has adopted the marketing concept. Develop a 10-item questionnaire which can be self-administered by the retailer.

Correct AnswerAnswered by ExamLex AI1. Do you regularly conduct market resea...View AnswerShow Answer

When a firm accepts a wide variety of credit cards, it is involved with the

Correct AnswerverifiedC

Many retailers require that vendors pre-ticket clothing with their price tags, as well as place clothes on hangers. In this manner, shipped goods are ready for sale when received by the retailer. This shows that important marketing functions can be shifted, as well as eliminated.

Correct AnswerverifiedShow Answer

In the marketing department era, the marketing department is the most important department in a firm.

Correct AnswerverifiedShow Answer

Franchising illustrates the concept that one marketing performer generally does not undertake all marketing functions.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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False

Correct Answer
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Correct Answer
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Correct Answer
Answered by ExamLex AI
1. Do you regularly conduct market resea...
View Answer

Correct Answer
verified
C

Correct Answer
verified

Correct Answer
verified

Correct Answer
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