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Exam 8: Digital Marketing

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Question 91

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Blogs can provide a small business with a relatively inexpensive way to communicate with customers.

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Question 92

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Each of the following incentives is a type of cyberbait, except:

A) value-based.
B) financial.
C) convenience.
D) educational.

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Question 93

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Which facilitates a mobile-optimized design?

Interactive marketing emphasizes the targeting of individuals with personalized information, and engages the customer with the product and company in some way.

Of the following market segments, the best to target with an email campaign would be individuals:

A title tag presents access to a personalized webpage.

Shane has been using Google to search the internet for sports equipment. The next time he logs onto the web, he notices an ad from Academy Sports for sports equipment similar to what he had examined previously. This form of online advertising is:

Behavioral targeting utilizes a person's browsing behavior to determine the ad that will be seen.

Web 2.0 changed the ways consumers communicate and interacted with businesses.

Mini-applications embedded in banner ads that permit consumers access to dynamic content from external sources are called:

A ComScore study revealed that paid search ads have a positive impact on all of the following except:

Cyberbait includes any type of lure or attraction that brings web customers to visit a brick-and-mortar store.

Beyond apprehension about identity theft and fraud with e-commerce, consumers worry that firms will sell personal information that should remain private.

To be successful, an email marketing program does not need to be integrated with other channels, because it is a stand-alone process.

What is behavioral targeting and what three methods are used?

A reduced price, an introductory price, and e-coupons designed to encourage someone to make an online purchase are which type of incentive?

In terms of the evolution of the internet, Web 1.0:

Forever 21 offering an easy "how to measure" chart on its website is an example of a which type of e-commerce incentive?

What does digital marketing mean?

When Tiffany accesses the Forever 21 website, merchandise similar to what she has purchased and searched for on the web previously appears. This is an example of personalization of an e-commerce site.