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Exam 12: Building Customer Relationships Through Effective Marketing

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Question 91

Multiple Choice

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The elements of the marketing mix are combined to

A) demonstrate the expertise of the marketing staff.
B) meet product display requirements.
C) encourage in-house support for marketing.
D) fulfill trade show and other promotional commitments.
E) satisfy the target market.

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Question 92

Multiple Choice

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Mattel, Inc., selects suppliers and obtains raw materials to make toys. The company is engaged in which function of marketing?

A) Selling
B) Buying
C) Storing
D) Financing
E) Risk taking

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Question 93

Multiple Choice

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When Target decides the number and locations of warehouses it needs to build and operate, it is addressing the ____ element of the marketing mix.

How is relationship marketing related to the marketing concept?

A single marketing mix consists of one type of product with little or no variation, one price, one promotional program aimed at everyone, and ____ distribution system(s) to reach all customers in the total market.

The organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders is

Implementation of the marketing concept requires a firm to obtain information on what customers' needs are and how those needs are being met by products currently on the market.

A marketing information system is computer-based and uses information from both internal and external sources.

Jim Wilson is trying out for his high school varsity basketball team. Jim feels he needs an extra advantage to ensure that he makes the team so he goes to Foot Locker. Once at the store, he chooses the best looking and most expensive shoes the store carries. Jim's buying process is influenced most by ____ factors.

The process of systematically gathering, recording, and analyzing data concerning a particular marketing problem is called

General Motors uses multiple marketing mixes for its various divisions and focuses these marketing mixes on various segments of the automobile-purchasing market. General Motors uses

Car dealers are financed by automobile manufacturers, and Walmart receives financing from its wholesalers and manufacturers. What marketing functions do such activities perform?

A firm's marketing activities are affected by external and generally uncontrollable forces.

The amount of a product an organization expects to sell during a certain period of time, based on a specified level of marketing effort, is called a

Emerson, an electronics manufacturer, purchases the wires it needs to make televisions and stereos from various wire manufacturers. Emerson is a part of which type of market?

Stephen Murdock realizes that he needs a new car, so he has read through Consumer Reports and has visited selected dealerships to gather more information. According to the steps involved in a purchase decision, he is ready to

Your Best, Inc. Marietta worked for a retail company and noticed there were many things it could do better. She shared some of her ideas with upper management, but management did not want to do things differently. When Marietta went home to talk to her husband, they both realized that, given her passion, it would be better for Marietta to open her own business. After a lot of consideration, she decided to open a sporting goods store called Your Best, Inc. She also knew just where to open the store―right next to her house. To be certain to address all aspects of the business, Marietta hired a marketing research firm to determine the best location. Once all the research was compiled and analyzed, she realized that it would actually be better to open the store in a different area. She also realized that deciding where to locate the business was not the only major concern. More specifically, she would have to focus on the four elements of the marketing mix as well, creating a whole marketing plan. Her husband mentioned the possibility of using online information services to help with the business. With her husband's support and a good marketing plan, Marietta felt that she would be prepared to make the right decisions. -Refer to Your Best, Inc. When Marietta's business gets going, her income less all additional personal taxes would be called her

Club Med Inc. talks to its present and potential customers to assess their needs for its products. Then it develops products to satisfy those needs. The firm is thus applying the ____ concept.

Form utility is created by making a product available at a location where customers wish to purchase it.

Identify and describe the four major types of utility. Which one is influenced indirectly by marketing efforts?