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Exam 4: Planning Business Messages

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Question 41

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When you know your audience will be receptive to your message,use a direct approach.

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Question 42

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When allocating your time among the three stages of the writing process,you should use about a fourth of the time for planning,half the time for writing,and a quarter of the time for completing.

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Question 43

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No matter how you feel personally about a situation,your communication reflects your organization's priorities.

List at least three helpful questions to ask in evaluating the purpose of a message.

Organizing ideas using a graphic method is called a "storyteller's tour."

The direct approach is used for short messages,such as memos and letters; the indirect approach is used for long messages,such as reports and proposals.

A report meant for a wide distribution requires _________________

Brainstorming is when someone has an emotional outburst.

The richest communication medium is ___________

Which of the following is not a general purpose common to business communication?

To keep your audience interested,vary the type of detail you include.Describe three types of detail.

You'll need a lot of facts and figures to demonstrate your points if your subject is complex and unfamiliar or if your audience is skeptical.

Analyzing your audience needs is something you do after you send the message in order to prepare for questions.

Memos are short,printed messages for external audiences.

In preparing a letter to a vendor regarding a missing part of your order,would the direct or indirect approach be preferable? Briefly explain your choice.

To use many electronic media options successfully,a person must have at least some degree of technical skill.

Explain each phase of the three-step writing process.

The scope of your message is the range of information you present.

The most straightforward business messages are routine and positive ones.

Aside from being easy to understand,routine messages are _____________