A) long-term memory retrieval affects a person's attitude.
B) it is difficult to access a correct attitude if there is no trigger feature present.
C) behaviour is a function of a person's immediate perceptions of an attitude object in the context of the situation in which it is encountered.
D) attitudes are susceptible to proactive and retroactive interference.
F) B) and C)
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A) people are inconsistent but stable emotionally.
B) people rarely tell the truth.
C) groups are not effective for strategic decision making.
D) others' preferences may win out over individuals' preferences.
F) A) and D)
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Compliance: At the lowest level of invol...View Answer
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A) beliefs → affect → behaviour
B) behaviour → affect → beliefs
C) affect → behaviour → beliefs
D) beliefs → behaviour →
F) All of the above
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1. Attributes are characteristics of the...View Answer
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B) False
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A) how hard Jane will work to obtain a goal
B) the preference that Sam holds for Chinese food over Mexican food
C) how fast Kim learns to find her way around a new neighborhood
D) the unease that Kyle feels every time he is forced to stay in a small confined space
F) C) and D)
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The second classification Cialdini gives...View Answer
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The theory of cognitive dissonance state...View Answer
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The functional theory of attitudes was i...View Answer
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B) False
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A) capitalize on a brand's relative advantage.
B) strengthen perceived product-attribute links.
C) extend a product's life cycle.
D) add a new product feature.
F) A) and C)
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In the low-involvement hierarchy of effe...View Answer
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A) There is no relationship. Common usage is not the same as attitudes as seen by the researchers who study consumer behaviour.
B) The term attitude is widely used in popular culture in much the same way it is used in studying consumer behaviour.
C) They are different in that popular culture does not recognize that attitudes are temporary. Otherwise the usage is the same.
D) They are similar except that popular culture assumes that attitudes are related to beliefs, and research scientists have shown that there is no such relationship.
F) A) and D)
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Dissonance theory can help to explain wh...View Answer
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A) attitudes, values, beliefs.
B) values, behaviours, attributes.
C) beliefs, importance weights, values.
D) attributes, beliefs, importance weights.
F) A) and C)
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A) notable beliefs, object-attribute linkages, evaluation.
B) salient beliefs, object-attribute linkages, evaluation.
C) attributes, beliefs, importance weights.
D) characteristics, beliefs, importance weights.
F) None of the above
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A) descriptive norm
B) affiliation goal
C) injunctive norm
D) implicit expectation
F) B) and D)
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A) an opinion.
B) an impression.
C) an attitude.
D) a value.
F) All of the above
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B) False
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