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Exam 11: Global Marketing Management: Planning and Organization

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Question 1

Multiple Choice

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A company has four different modes of foreign market entry.Which of the following WOULD NOT be among those modes?

A) exporting
B) nonequity importing
C) contractual agreements
D) strategic alliances
E) direct foreign investment

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Question 2

Multiple Choice

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In order to enhance their competitiveness and to capitalize on global marketplace opportunities comprehensive decisions need to be made by multinational companies regarding key strategic choices such as: integration vs independence,concentration vs dispersion,and _________.

A) import vs export
B) direct sales vs franchising
C) standardization vs adaptation
D) political vs legal
E) international vs global

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C

Question 3

Multiple Choice

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Which of the following modes of foreign market entry requires the most amount of equity and,therefore,the most risk?

If a company were to focus on market planning that involved specific actions and allocations of resources,the company would be using _____________ to carry out plans.

For which of the following products is it advisable that a company have a direct sales force in the country where sales are to occur?

___________ structures of organizational design work best when a close relationship with national and local governments is important.

All of the following are decisions that the foreign marketer must make when entering a foreign market EXCEPT:

Phase 3 of the international planning process,begins with:

During which of the following international planning phases would the marketer make decisions that involved the situation analysis,objectives and goals,budgets,and action programs?

_________ planning is essentially long term,incorporating generalized goals for the enterprise as a whole.

Because of the high equity requirement,_____ __________ ___________ is probably the most risky of the four market entry modes.

Describe the two basic contractual agreements that most companies follow in their attempt to enter a foreign market.

List and briefly characterize the four phases of the international planning process.

Multinational companies need to make comprehensive decisions regarding key strategic choices such as concentration versus dispersion in order to enhance their competitiveness and to capitalize on global marketplace opportunities.

If a company would "just like to get its feet wet" in the international marketing arena,which of the following methods is generally used?

Competition and the ease of __________ is forcing managers around the world to make greater commitments to global marketing.

Contractual agreements serve as a means of transfer of __________ rather than _______.

All of the following are actual phases in the international planning process EXCEPT:

Korea's Samsung invested some $500 million to build television tube plants in Tijuana,Mexico.This form of international business is aptly named international licensing.

Considerations of where decisions will be made,by whom,and by which method constitutes a major element of organizational strategy.These decisions fall in the realm of what is called __________ of decision.