Question 1

Which of the following is NOT a current trend that is affecting marketing strategy planning?

Accepted Answer

A)   more attention to targeted media
B)   lower stock turns on higher margin items
C)   slower real income growth in United States
D)   growth of mass-merchandising
E)   growth of larger, more powerful retail chains

Question 2

Many Internet sites,such as Autobytel.com and Edmunds.com,have extensive information about the prices of new and used vehicles that anyone can use for free.In light of the availability of this information,what is the responsibility of consumers to use it?

Accepted Answer

A)   Consumers shouldn't use it because it gives them an unfair advantage over car dealers.
B)   Consumers have a responsibility to use the information and be smarter customers.
C)   Consumers can use it, but should not feel a responsibility to do so.
D)   Consumers should not trust any information they receive from any source except the government.
E)   None of these alternatives is correct.

Question 3

Regarding marketing strategy planning:

Accepted Answer

A)   trends in the external market environment may make a potential opportunity more or less attractive.
B)   marketing managers implement marketing STRATEGIES-NOT marketing plans.
C)   the market environment may force marketing managers to change target markets-but their marketing mixes usually are not affected.
D)   it is easier in large firms because marketing managers can count on specialists to plan each of the "four Ps."
E)   All of these alternatives are correct.

Question 4

Careful analysis helps a manager focus on a strategy that takes advantages of the firm's opportunities and strengths while avoiding its weaknesses and threats to its success.

Accepted Answer

A) True 
 B)False

Question 5

Marketing inefficiencies are due to all of the following reasons EXCEPT

Accepted Answer

A)   lack of interest in the customer.
B)   improper blending of the four Ps.
C)   lack of understanding of the market environment.
D)   listening too closely to the "voice of the customer."
E)   lack of understanding of the fickle customer.

Question 6

________ is an economical way to inform large numbers of potential customers about a firm's products.

Accepted Answer

A)   Innovation
B)   Production
C)   Advertising
D)   Pricing
E)   Encirclement

Question 7

Comment cards are generally used to measure:

Accepted Answer

A)   customer satisfaction.
B)   product perishability.
C)   employee productivity.
D)   advertisement TRPs.

Question 8

Regarding our macro-marketing system,advertising:

Accepted Answer

A)   actually lowers prices to the consumer.
B)   informs large numbers of potential customers about a firm's products in an economical way.
C)   results in economies of scale in manufacturing, distribution, and sales.
D)   makes both the micro- and macro-marketing processes work better.
E)   All of these alternatives are correct.

Question 9

Micro-marketing will probably continue to cost too much as long as:

Accepted Answer

A)   the marketing concept is not accepted.
B)   firms fail to identify new opportunities.
C)   firms do "mass marketing."
D)   some managers believe that anyone can run a business successfully.
E)   All of these are reasons why micro-marketing will probably continue to cost too much.

Question 10

Which of the following is NOT a current trend that is affecting marketing strategy planning?

Accepted Answer

A)   growth of JIT and EDI
B)   more international market development
C)   less attention to distribution service
D)   more attention to quality
E)   faster new-product development

Question 11

Micro-marketing efforts help the economy grow by stimulating innovation.

Accepted Answer

A) True 
 B)False

Question 12

The letters in "S.W.O.T.analysis" are an abbreviation for the first letters of the words "strengths,weaknesses,opportunities,and threats."

Accepted Answer

A) True 
 B)False

Question 13

Which of the 4Ps in the marketing mix is most directly related to the recruiting of wholesalers and retailers for a new product introduction?

Accepted Answer

A)   Product
B)   Place
C)   Promotion
D)   Price

Question 14

Micro-marketing often does cost too much because many firms improperly blend the four Ps and misunderstand both their customers and the market environment that affects their operation.

Accepted Answer

A) True 
 B)False

Question 15

Offering a marketing mix that is like what is available from competitors usually

Accepted Answer

A)   doesn't provide superior value.
B)   reveals where customers are located.
C)   amounts to a feasible strategy.
D)   offers a competitive advantage.
E)   provides differentiation for the seller.

Question 16

Which of the following is an unethical behavior on the part of a consumer?

Accepted Answer

A)   abusing policies about returning goods
B)   changing price tags in self-service stores
C)   being abusive to salespeople
D)   shoplifting
E)   all of these are examples of unethical behavior

Question 17

Given the nature of marketing-and the kinds of criticism it typically gets-marketing should be evaluated:

Accepted Answer

A)   at both the micro and the macro level.
B)   mainly at the macro level.
C)   mainly at the micro level.
D)   None of these alternatives is correct.

Question 18

Which of the 4Ps in the marketing mix is most directly related to discounts and allowances of purchased products in a B2B transaction?

Accepted Answer

A)   Product
B)   Place
C)   Promotion
D)   Price

Question 19

The job of integrating the four Ps strategy decisions is the responsibility of the company controller since the money to do so must be available.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is NOT a trend affecting marketing strategy planning in the area of International Marketing?

Accepted Answer

A)   tensions between "have" and "have-not" cultures
B)   more attention to exporting by small companies
C)   global communication over the Internet
D)   decreasing income and population in emerging markets
E)   impact of "pop" cultures on traditional cultures

Exam 21: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Which of the following is NOT a current trend that is affecting marketing strategy planning?

Correct AnswerverifiedShow Answer

Regarding our macro-marketing system,advertising:

Correct AnswerverifiedShow Answer

Which of the following is NOT a trend affecting marketing strategy planning in the area of International Marketing?

Correct AnswerverifiedShow Answer

Micro-marketing often does cost too much because many firms improperly blend the four Ps and misunderstand both their customers and the market environment that affects their operation.

Correct AnswerverifiedShow Answer

The job of integrating the four Ps strategy decisions is the responsibility of the company controller since the money to do so must be available.

Correct AnswerverifiedShow Answer

________ is an economical way to inform large numbers of potential customers about a firm's products.

Correct AnswerverifiedShow Answer

Given the nature of marketing-and the kinds of criticism it typically gets-marketing should be evaluated:

Correct AnswerverifiedShow Answer

Micro-marketing will probably continue to cost too much as long as:

Correct AnswerverifiedShow Answer

Offering a marketing mix that is like what is available from competitors usually

Correct AnswerverifiedShow Answer

Micro-marketing efforts help the economy grow by stimulating innovation.

Correct AnswerverifiedShow Answer

Careful analysis helps a manager focus on a strategy that takes advantages of the firm's opportunities and strengths while avoiding its weaknesses and threats to its success.

Correct AnswerverifiedShow Answer

Many Internet sites,such as Autobytel.com and Edmunds.com,have extensive information about the prices of new and used vehicles that anyone can use for free.In light of the availability of this information,what is the responsibility of consumers to use it?

Correct AnswerverifiedShow Answer

Which of the following is NOT a current trend that is affecting marketing strategy planning?

Correct AnswerverifiedShow Answer

Regarding marketing strategy planning:

Correct AnswerverifiedShow Answer

Which of the 4Ps in the marketing mix is most directly related to the recruiting of wholesalers and retailers for a new product introduction?

Correct AnswerverifiedShow Answer

The letters in "S.W.O.T.analysis" are an abbreviation for the first letters of the words "strengths,weaknesses,opportunities,and threats."

Correct AnswerverifiedShow Answer

Marketing inefficiencies are due to all of the following reasons EXCEPT

Correct AnswerverifiedShow Answer

Which of the following is an unethical behavior on the part of a consumer?

Correct AnswerverifiedShow Answer

Comment cards are generally used to measure:

Correct AnswerverifiedShow Answer

Which of the 4Ps in the marketing mix is most directly related to discounts and allowances of purchased products in a B2B transaction?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified