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What is the difference between a B2C and a C2B?


A) B2C focuses on companies as customers and C2B focuses on consumers as customers.
B) B2C focuses on collaboration and C2B focuses on consumers.
C) B2C focuses on business to consumers and C2B focuses on consumers to business.
D) B2C focuses on consumers as customers and C2B focuses on companies as customers.

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Which ebusiness tool plays a crucial role in getting site visitors to view more than just the home page by providing clear navigation choices?


A) URL
B) CMS
C) Open system
D) Open source

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Pay-per-call are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

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Transaction brokers process online sales transactions.

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Pay-per-call generates revenue each time a user clicks on a link to a retailer's website.

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Ben Schultz decides to purchase an iPad on eBay.After the transaction completes and the money is withdrawn from Ben's PayPal account, the iPad never shows up and the email address of the seller bounces.What issue has Ben encountered?


A) The physical separation of buyer and seller
B) Adhering to taxation rules
C) Identifying limited market segments
D) All of these

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Companies use __________ as marketing communication channels discussing everything from corporate strategies to detailed product overviews.


A) IMing
B) Web browsing
C) Email
D) Podcasting

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Real-time communication occurs when a system updates information at the same rate it receives it.

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The majority of eBay's customers are using a business-to-business (B2B) ebusiness model.

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What generates revenue each time a website visitor is converted to a customer?


A) Pay-per-click
B) Pay-per-call
C) Pay-per-conversion
D) All of these

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Describe the six ebusiness tools for connecting and communicating.

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As firms began to move online, more MIS ...

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Adwords are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

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Pay-per-conversion generates revenue each time a website visitor is converted to a customer.

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What is another name for an eshop?


A) C2C
B) Estore or etailer
C) Ecustomer
D) Econsumer

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Which of the following represents the primary ebusiness revenue models?


A) Email, instant messaging, podcasting, content management systems, and video and web conferencing.
B) Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers.
C) B2B, B2C, C2C, C2B.
D) Advertising fees, license fees, subscription fees, transaction fees, value-added services fees.

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Business-to-consumer applies to any business that sells its products or services directly to consumers online.

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What is a pure-play business?


A) A business that operates only on the Internet without a physical store.
B) A business that sells products only in a physical store.
C) A business that sells services only in a physical store.
D) All of these.

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Compare the four categories of ebusiness models.

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Business-to-business (B2B) applies to bu...

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Which type of ebusiness model is Amazon using?


A) Pure-play
B) Brick-and-mortar
C) Click-and-mortar
D) Content provider

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Which of the following represents a brick-and-mortar business?


A) The Gap
B) Amazon
C) Google
D) T.J.Maxx

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