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When an invention is shown to be new and unique, the invention has met the ________ standard.

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McDonald has invented a machine that harvests corn in the field, automatically shucks the corn from the husk, and peels the kernels from the cob, separating everything for easy disposal or further use. Assuming that all requirements are met for a patent, the length of his patent protection will be:


A) 14 years from the completion of the invention.
B) 14 years from the filing of the application with the U.S. Patent and Trade Office.
C) 20 years from the completion of the invention.
D) 20 years from the filing of the application with the U.S. Patent and Trade Office.

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The only way to obtain protection for a trademark is by registering the trademark with the U.S. Patent and Trademark Office.

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Trademarks must be distinctive and cannot be classified as arbitrary or fanciful, with no inherent relationship to the company's product or service.

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Illegal acquisition of a company's trade secret constitutes ______.

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Genericization occurs when a trademark has lost its distinctiveness and becomes a general term describing a type of product rather than a specific company's product.

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Igor is a brilliant chemist and one day decides to try to find out why Whipple Iced Tea tastes so good. Whipple advertises that it blends secret spices into its drink, and those secret spices are a closely guarded secret. The recipe is kept in a safe that is kept in a vault at the home office and is guarded by two former Special Forces soldiers at all times. Igor, after weeks of analysis, has discovered the recipe. Igor is guilty of misappropriation of the Whipple trade secret.

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Which of the following is not eligible for immediate trademark protection?


A) fanciful trademarks
B) descriptive trademarks
C) arbitrary trademarks
D) suggestive trademarks

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Why are trademarks worthy of protections as valuable business assets?

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Businesses invest enormous amounts of mo...

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A patent holder should mark its product as patented in order to achieve the fullest protections. Each of the following is an acceptable means of marking the product except:


A) writing the word patent on the item or its packaging.
B) placing the patent number on the item or its packaging.
C) writing pat. on the item or its packaging.
D) placing a P in a circle on the item or its packaging.

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"Computer City" is an example of a ________ trademark.

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Companies sometimes make a strategic decision not to patent a particular invention or process. Why might a company sometimes choose not to seek a patent?

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When a patent application is made, plans...

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Which of the following is an example of a suggestive trademark?


A) Fruit of the Loom
B) Victoria's Secret
C) eBay
D) IHOP

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"Frosted Mini Wheats" is a descriptive mark that has acquired a secondary meaning and is afforded protection.

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Mary Beth has written a novel. Copyright protection regarding her work will be for:


A) 70 years beginning from the date she began writing the novel.
B) 70 years beginning from the date that she completed the novel.
C) 70 years beginning from the date the novel is published.
D) 70 years after her death.

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Cybersquatting describes the practice of:


A) registering multiple domain names and then selling them back to companies at inflated prices.
B) hacking into a company's website to install a virus or Trojan horse designed to steal information but allow the site to continue operation.
C) using mechanical devices to access a company's website multiple times to the point that traffic to the site is slowed or blocked.
D) hacking into a company's website to install a virus designed to cause the company's website to totally cease operation.

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A trademark can be any of the following except a:


A) word.
B) symbol.
C) formula.
D) phrase.

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An essentially minimal improvement to an existing invention that is not worthy of patent protection is called a ________ improvement and is considered relatively obvious.

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Trade secrets are protectable:


A) for 9 years.
B) for 17 years.
C) for 23 years.
D) for as long as the company desires.

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Which of the following is not an example of a trademark lost, or in danger of losing protection, due to its becoming a generic term?


A) Kleenex
B) Band-Aid
C) Ford
D) Aspirin

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