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Exam 16: Retailing and Multichannel Marketing

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Question 71

Multiple Choice

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Compared to conventional supermarkets, warehouse clubs have

A) a broader assortment of food items.
B) a lower level of service.
C) slightly higher prices.
D) no products appealing to small businesses.
E) lower annual fees.

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Question 72

Multiple Choice

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Johan owns an oil-change business called Oil Only. He changes oil in cars-and that is all he does. What kind of retail business is this?

A) service retailer
B) specialty store
C) category specialist
D) extreme value retailer
E) off-price retailer

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Question 73

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A(n) ________ is a brand that is developed by a national brand vendor, often in conjunction with a retailer, and is sold exclusively by the retailer.

Brian, an industrial equipment sales rep, purchases a quick snack to eat on the way to work. He buys lunch while on the road visiting customers and grabs bread and milk on the way home when he stops to buy gas. Brian probably does the majority of this shopping at a

Kim wants to maximize sales to the customers who walk into her store. Of the following, Kim will most likely focus on

Manufacturers might use selective distribution by granting exclusive geographic territories to a few retailers so no other retailers in the territory can sell a particular brand.

You are a marketer working for a firm that manufactures a wide range of products. Many of your traditional retail outlets are cutting back on the number of products they stock in a store, and you are receiving complaints from customers who cannot find their favorite products. Your firm has developed an efficient operation that makes it possible to continue to expand the number of items you can offer customers. Which channel should be your focus, and why?

When writing news stories, journalists are taught to answer the questions of who, what, when, where, and why. How is the job of retailers similar to that of journalists?

Jackie is running errands on Saturday morning. First, she drives through Starbucks for a large latte, stops at the tailor to pick up a dress she had hemmed, and then heads to her manicure appointment. What kind of retailers is Jackie visiting?

How does a retail distribution center supporting a store channel most obviously differ from one supporting an Internet channel?

For retailers, promotion refers to

Dollar General and Family Dollar are examples of full-price discount retailers.

Heartland Plantation produces organic food products like stone-ground grits and wild rice. The company has limited production capacity and wants to carefully control where its products are sold. Heartland will likely choose __________ distribution intensity.

Many retailers and some manufacturers are exploring the use of a multichannel strategy in which they sell in more than one channel, for example, the Internet and stores.

Supercenters have become the fastest growing retail category by combining broad assortments of groceries and general merchandise products. __________ dominates this category with the vast majority of supercenters in the United States.

Natalie represents a manufacturer who makes unique, high-end hats. When making a recommendation about potential retail partners, what should be Natalie's first consideration?

If you're a manufacturer, and you want to showcase your product in a store that has a narrow but deep selection of merchandise and where sales associates can assist customers with their selections, you'd likely choose

Which of the following represents the BEST reason a manufacturer of high-end products might consider selling products in a warehouse club?

Supercenters-stores that combine a supermarket with a full-line discount store-are among the fastest growing food retailer formats.

The larger and more sophisticated the channel member, the more likely that it will use supply chain intermediaries.