FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 2: Developing Successful Organizational and Marketing Strategies

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 121

Multiple Choice

Review LaterAdd Note

Review Later

Many local and national chain bookstores, such as Borders and Bookstar, have closed over the past few years. This is due in part to competition from e-book readers such as Amazon's Kindle and Apple's iPad, which permit the online purchase and download of digital books from their websites. Moreover, subscribers to newspapers and magazines have cancelled their print subscriptions in favor of online news. These trends have caused the StarTribune newspaper to offer online content for $1.99 per week and Newsweek to suspend its print edition in favor of an online only weekly edition. These companies had to change their __________, an action triggered by the technological and social changes in their marketing environments.

A) organizational cultures
B) marketing tactics
C) business models
D) strategic marketing processes
E) goals or objectives

Correct Answer

verified

Show Answer

Question 122

Essay

Review LaterAdd Note

Review Later

Apple, a multimarket, multiproduct firm, manufactures and markets Apple Watch, iPods, iPhones, and iPads as a portfolio of businesses. At what organizational level does Apple set the strategic direction for these businesses to create customer value?

Correct Answer

verified

The Apple Watch, iPods, iPhones, and iPa...

View Answer

Show Answer

Question 123

Multiple Choice

Review LaterAdd Note

An approach whereby an organization allocates its marketing mix resources to reach its target markets is referred to as

An organization's foundation includes all of the following except

People in the finance and the human resources departments traditionally operate at what organizational level?

A(n) __________ is a good, service, or idea that creates value for both the organization and its customers by satisfying their needs and wants.

Strategic business units (SBUs) with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as

Specialized functions such as marketing and finance are generally referred to as

Two commonly used techniques to aid mangers with important decisions for setting a direction and allocating resources include __________ and __________ analysis strategies.

Market segmentation is a part of what step in the strategic marketing process?

The key role of marketing includes

Complaints about one of Microsoft's Xbox video game consoles began immediately after its introduction. These complaints ranged from missing parts to incorrect programming. Microsoft should have adopted a more rigorous __________ goal.

The __________ element of the marketing mix includes channels and transportation.

The corporate level in an organization is where

Today's visionary organization uses three key elements to specify its foundation, set a direction, and

Ben & Jerry's mission-driven approach led the company to successfully implement many highly creative organizational and marketing strategies. One example includes

Those characteristics of a product that make it superior to competitive substitutes are referred to as

The Boston Consulting Group uses business portfolio analysis to quantify performance measures and growth targets to analyze its clients' strategic business units

The acronym SWOT, as in SWOT analysis, stands for

Lands' End, an American apparel and outerwear firm, ships each order within 48 hours and its guarantee is said to be the best in the world, as exemplified by its tagline "Guaranteed Period." These marketing actions by Lands' End most likely reflect its __________ goals.