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Exam 4: Analyzing the Marketing Environment

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Question 31

Multiple Choice

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Compared to consumers in the United States,Europeans are:

A) less ethnically diverse.
B) a considerably older population.
C) more green-consumer conscious.
D) less sensitive to environmental concerns.
E) more demanding of just-in-time material delivery systems.

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Question 32

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Marketers in the United States are paying increasing attention to ethnic groups because:

A) they represent a majority of the population in non-urban areas of the country.
B) approximately 80 percent of all population growth in the next 20 years is expected to come from minority groups.
C) they are more susceptible to marketing messages.
D) government subsidies assist marketers attempting to communicate value to these groups.
E) country culture is replacing regional culture as a key marketing consideration.

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Question 33

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At almost every major university,some group on campus pressures the university to become more "green." What does this mean? What does it usually involve? Why would a university want to become greener?

Firms that provide materials,transportation,advertising,accounting and other goods and services,helping a firm create value for its customers are called:

Late in the day on September 11,2001,the day of the World Trade Center attacks,Americans purchased all the American flags Wal-Mart stores had available,nationwide.These purchases were indicative of:

When marketers monitor the economic situation affecting their target markets,they are likely to monitor changes in all of the following EXCEPT:

Manufacturers of products like cars,appliances,and computers need to recognize that women:

Isaac is the marketing manager for Sunrise City,an "active adult" community for individuals aged 55 and older.His target audience is the fastest-growing group of Americans,Seniors.In developing his marketing strategy,what characteristics of this generational cohort will Isaac have to consider?

Two of the characteristics of this generational cohort that distinguishes them from Baby boomers are that they were the first generation to grow up with both parents working,and that half of them have divorced parents.Which generational cohort has these characteristics?

The CAN-SPAM Act of 2003:

Identify which social trend best describes a group of people who are constantly working and would benefit from a valet service which picks up your dry cleaning,goes to the supermarket,and feeds your dog.

In the early 1990s,the inflation rate in Mexico was twice the rate in the United States,but the Mexican monetary authorities kept the peso / dollar exchange rate almost constant.For Mexican consumers:

When studying culture,the challenge for marketers is to determine whether culture:

The _________________ generational cohort is characterized by the question,"Why shop at Neiman Marcus when Kohl's and Target are just as good,cheaper,and more convenient?"

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.What challenges do marketers face in assessing U.S.culture?

David travels a great deal in the course of his business.He has noticed ads in many new places,including fortune cookies,baggage claim conveyor belts,on the sides of buses,etc.Marketers would like to reach David,and are responding to concerns about:

Marketers know that,compared to high school graduates who are working full-time,college students:

One of the goals of value-based marketing is:

Since the late 1970s,most American families have seen their income growth stagnate,with income rising only slightly more than inflation.This has changed many Americans consumers' concept of:

As director of a small art gallery,one of Frederica's major concerns is the preferences of the people who buy her artists' work.Frederica recognizes that the center of her marketing efforts is: