Question 1

"Income distribution in the United States has grown more polarized." What does this mean in general,and what does it mean especially to marketers in the United States?

Accepted Answer

It means the rich are getting richer,whi...

Question 2

Many American consumers are purchasing hybrid automobiles even though they are more expensive and sometimes less fuel efficient when compared to compact conventional autos.These consumers

Accepted Answer

A)   value contributing to a greener environment.
B)   are economically irrational.
C)   are responding to global corporate pressure for social responsibility.
D)   would prefer an SUV.
E)   all of these.

Question 3

Generation X is is known for which of the following characteristics?

Accepted Answer

A)   The most globally connected generation.
B)   The biggest cohort since the original postwar World War II boom.
C)   Consider marriage secondary,and not obviously necessary,to being good parents themselves.
D)   The first generation of latchkey children.
E)   Have an obsession with maintaining their youth.

Question 4

Every winter,resort managers in Myrtle Beach,South Carolina,check the exchange rate between the U.S.dollar and the Canadian dollar.In recent years,the exchange has changed from approximately $0.65 Canadian dollars per U.S.dollar,to approximately equal value of both currencies (i.e.,$1 Canadian is worth about the same as $1 U.S.) .These resort managers should expect

Accepted Answer

A)   more South Carolinians visiting Canada.
B)   more Canadian visitors.
C)   more South Carolina visitors.
D)   more visitors from elsewhere in the U.S.
E)   no change in the profile of their visitors.

Question 5

Christy,who was born in 1955,advocated for "casual Friday" at her workplace.Christy is a member of which generational cohort?

Accepted Answer

A)   Baby Boomer
B)   Gen X
C)   Gen Y
D)   Gen Z
E)   Millennials

Question 6

An Uncle Ben's box of rice has a symbol stating that the packaging is made from 100 percent recycled material and encourages consumers to recycle.Identify the social trend being addressed by Uncle Ben's.

Accepted Answer

Green marketing,which is a str...

Question 7

Two of the characteristics of this generational cohort that distinguishes them from Baby Boomers are that they were the first generation to grow up with both parents working,and that half of them have divorced parents.Which generational cohort has these characteristics?

Accepted Answer

The answer of Two of the characteristics of this generational...

Question 8

One of the goals of value-based marketing is

Accepted Answer

A)   to provide the greatest value for the least profit.
B)   to sell products for the highest possible price.
C)   to offer greater value than competitors offer.
D)   to determine the value of the brand.
E)   to sell to all consumers,regardless of their needs.

Question 9

Generational cohorts are groups of people of the same generation who have similar __________ because they have shared experiences and are in the same stage of life.

Accepted Answer

A)   regional cultures
B)   inflationary expectations
C)   political affiliations
D)   purchase behavior
E)   cultural values

Question 10

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.What challenges do marketers face in assessing U.S.culture?

Accepted Answer

Many immigrants hold onto cultural value...

Exam 5: Analyzing the Marketing Environment

"Income distribution in the United States has grown more polarized." What does this mean in general,and what does it mean especially to marketers in the United States?

Correct Answer
verified
It means the rich are getting richer,whi...
View Answer

Generational cohorts are groups of people of the same generation who have similar __________ because they have shared experiences and are in the same stage of life.

Correct Answer
verified

Christy,who was born in 1955,advocated for "casual Friday" at her workplace.Christy is a member of which generational cohort?

Correct Answer
verified

Two of the characteristics of this generational cohort that distinguishes them from Baby Boomers are that they were the first generation to grow up with both parents working,and that half of them have divorced parents.Which generational cohort has these characteristics?

Correct Answer
verified

Correct Answer
verified

Generation X is is known for which of the following characteristics?

Correct Answer
verified

An Uncle Ben's box of rice has a symbol stating that the packaging is made from 100 percent recycled material and encourages consumers to recycle.Identify the social trend being addressed by Uncle Ben's.

Correct Answer
verified
Green marketing,which is a str...
View Answer

Many American consumers are purchasing hybrid automobiles even though they are more expensive and sometimes less fuel efficient when compared to compact conventional autos.These consumers

Correct Answer
verified

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.What challenges do marketers face in assessing U.S.culture?

Correct Answer
verified
Many immigrants hold onto cultural value...
View Answer

One of the goals of value-based marketing is

Correct Answer
verified

Exam 5: Analyzing the Marketing Environment

"Income distribution in the United States has grown more polarized." What does this mean in general,and what does it mean especially to marketers in the United States?

Correct AnswerverifiedIt means the rich are getting richer,whi...View AnswerShow Answer

Generational cohorts are groups of people of the same generation who have similar __________ because they have shared experiences and are in the same stage of life.

Correct AnswerverifiedShow Answer

Christy,who was born in 1955,advocated for "casual Friday" at her workplace.Christy is a member of which generational cohort?

Correct AnswerverifiedShow Answer

Two of the characteristics of this generational cohort that distinguishes them from Baby Boomers are that they were the first generation to grow up with both parents working,and that half of them have divorced parents.Which generational cohort has these characteristics?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Generation X is is known for which of the following characteristics?

Correct AnswerverifiedShow Answer

An Uncle Ben's box of rice has a symbol stating that the packaging is made from 100 percent recycled material and encourages consumers to recycle.Identify the social trend being addressed by Uncle Ben's.

Correct AnswerverifiedGreen marketing,which is a str...View AnswerShow Answer

Many American consumers are purchasing hybrid automobiles even though they are more expensive and sometimes less fuel efficient when compared to compact conventional autos.These consumers

Correct AnswerverifiedShow Answer

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.What challenges do marketers face in assessing U.S.culture?

Correct AnswerverifiedMany immigrants hold onto cultural value...View AnswerShow Answer

One of the goals of value-based marketing is

Correct AnswerverifiedShow Answer

Correct Answer
verified
It means the rich are getting richer,whi...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Green marketing,which is a str...
View Answer

Correct Answer
verified

Correct Answer
verified
Many immigrants hold onto cultural value...
View Answer

Correct Answer
verified