Question 1

In which of the following categories would a dry cleaning business be placed?

Accepted Answer

A)   service retailer
B)   specialty store
C)   category killer
D)   superstore
E)   discount store

Question 2

Considering what you know about their target markets and merchandise,which of the following retailers is least likely to have an online presence?

Accepted Answer

A)   department stores
B)   convenience stores
C)   category specialists
D)   off-price retailers
E)   full-line discount stores

Question 3

Chandra owns a pet sitting service.He recently paid a web developer to build a special version of his company website for use on smartphones.Customers will now be able to easily place orders for pet sitting on their cell phones.This is an example of

Accepted Answer

A)   M-commerce.
B)   smart retailing.
C)   cell selling.
D)   P-commerce.
E)   channel expansion.

Question 4

Retailers that offer a broad variety of merchandise,limited services,and low prices are known as

Accepted Answer

A)   full-line discount stores.
B)   convenience stores.
C)   home improvement stores.
D)   category specialists.
E)   department stores.

Question 5

Today,large retailers dictate to their suppliers what should be made.

Accepted Answer

A) True 
 B)False

Question 6

Brandon has developed a line of clothing accessories and has lined up the production and financing.Next,he is preparing to reach out to the ultimate customer.He has spoken to several stores that have agreed to carry these products,and he has narrowed his options to specialty and department stores.What factors must Brandon now address?

Accepted Answer

Students may propose a variety of steps,...

Question 7

Which type of store is small and offers a limited merchandise assortment at very low prices?

Accepted Answer

A)   specialty store
B)   extreme value retailer
C)   outlet store
D)   limited assortment supermarket
E)   convenience store

Question 8

One of the greatest constraints faced by store-based retailers-and one that the Internet channel can address-is

Accepted Answer

A)   price competition.
B)   the amount of merchandise that can be carried in a physical store.
C)   competition from other retailers.
D)   common zoning restrictions limiting the kinds of merchandise that can be offered for sale.
E)   interactive customer service.

Question 9

In omnichannel retailing,what visible element must often be adjusted because of competition faced in different channels?

Accepted Answer

A)   supply chain
B)   return policies
C)   pricing
D)   distribution
E)   place

Question 10

__________ are likely to target low-income consumers who demand national brands but cannot afford to buy large-sized packages.

Accepted Answer

A)   Category killers
B)   Department stores
C)   Extreme value retailers
D)   Specialty stores
E)   Warehouse club stores

Question 11

Describe an extreme value retailer.Who is their target customer and what does this customer seek?

Accepted Answer

Dollar General and Family Dollar are the...

Question 12

Because many consumers choose stores based on proximity to their workplaces or homes,great locations are

Accepted Answer

A)   difficult to define.
B)   more important than great products.
C)   always situated near supply chain members.
D)   a competitive advantage that few rivals can duplicate.
E)   almost always locations next to big-box discounters.

Question 13

Benefits of the traditional retail store as a channel include the ability to

Accepted Answer

A)   provide personalized and meaningful product information.
B)   offer a greater selection of products.
C)   offer an expanded market presence for all consumers.
D)   efficiently collect information about how consumers shop for a particular product.
E)   quickly compare prices across multiple channels.

Question 14

It is primarily the retailer's responsibility to make sure customers' expectations are fulfilled.

Accepted Answer

A) True 
 B)False

Question 15

If you were a marketer for a clothing manufacturer and you wanted to improve revenues from irregulars,production overruns,and returns,you would be attracted to using

Accepted Answer

A)   department stores.
B)   specialty stores.
C)   category specialists.
D)   off-price retailers.
E)   supercenters.

Question 16

Retailing is defined as the set of business activities that

Accepted Answer

A)   focuses on a firm's core values.
B)   focuses on transactions,but not relationships.
C)   adds value to products and services sold to final consumers.
D)   separates wholesaling from manufacturing.
E)   occurs only in brick-and-mortar space.

Question 17

Manufacturers might use selective distribution by allowing only a few selected retail customers in a territory to sell its products.

Accepted Answer

A) True 
 B)False

Question 18

In what type of retail situation would the old cliché "location,location,location" be true?

Accepted Answer

In markets where consumers cho...

Question 19

Conventional supermarkets still sell a majority of food merchandise,but they are under substantial competitive pressures.Who are the emerging competitors and what can they offer customers that conventional supermarkets do not?

Accepted Answer

Students should be able to identify othe...

Question 20

How does a retail distribution center supporting a store channel most obviously differ from one supporting an Internet channel?

Accepted Answer

A)   in use of SKU identification
B)   in quantity of items shipped
C)   in speed of order fulfillment
D)   in quality of tracking mechanisms
E)   in use of CRM technology

Exam 16: Retailing and Omnichannel Marketing

Correct Answer
verified
Students may propose a variety of steps,...
View Answer

__________ are likely to target low-income consumers who demand national brands but cannot afford to buy large-sized packages.

Correct Answer
verified

In what type of retail situation would the old cliché "location,location,location" be true?

Correct Answer
verified
In markets where consumers cho...
View Answer

It is primarily the retailer's responsibility to make sure customers' expectations are fulfilled.

Correct Answer
verified

In omnichannel retailing,what visible element must often be adjusted because of competition faced in different channels?

Correct Answer
verified

Retailing is defined as the set of business activities that

Correct Answer
verified

Retailers that offer a broad variety of merchandise,limited services,and low prices are known as

Correct Answer
verified

One of the greatest constraints faced by store-based retailers-and one that the Internet channel can address-is

Correct Answer
verified

In which of the following categories would a dry cleaning business be placed?

Correct Answer
verified

Conventional supermarkets still sell a majority of food merchandise,but they are under substantial competitive pressures.Who are the emerging competitors and what can they offer customers that conventional supermarkets do not?

Correct Answer
verified
Students should be able to identify othe...
View Answer

How does a retail distribution center supporting a store channel most obviously differ from one supporting an Internet channel?

Correct Answer
verified

Chandra owns a pet sitting service.He recently paid a web developer to build a special version of his company website for use on smartphones.Customers will now be able to easily place orders for pet sitting on their cell phones.This is an example of

Correct Answer
verified

Because many consumers choose stores based on proximity to their workplaces or homes,great locations are

Correct Answer
verified

Today,large retailers dictate to their suppliers what should be made.

Correct Answer
verified

Which type of store is small and offers a limited merchandise assortment at very low prices?

Correct Answer
verified

Considering what you know about their target markets and merchandise,which of the following retailers is least likely to have an online presence?

Correct Answer
verified

Benefits of the traditional retail store as a channel include the ability to

Correct Answer
verified

Manufacturers might use selective distribution by allowing only a few selected retail customers in a territory to sell its products.

Correct Answer
verified

If you were a marketer for a clothing manufacturer and you wanted to improve revenues from irregulars,production overruns,and returns,you would be attracted to using

Correct Answer
verified

Describe an extreme value retailer.Who is their target customer and what does this customer seek?

Correct Answer
verified
Dollar General and Family Dollar are the...
View Answer

Exam 16: Retailing and Omnichannel Marketing

Correct AnswerverifiedStudents may propose a variety of steps,...View AnswerShow Answer

__________ are likely to target low-income consumers who demand national brands but cannot afford to buy large-sized packages.

Correct AnswerverifiedShow Answer

In what type of retail situation would the old cliché "location,location,location" be true?

Correct AnswerverifiedIn markets where consumers cho...View AnswerShow Answer

It is primarily the retailer's responsibility to make sure customers' expectations are fulfilled.

Correct AnswerverifiedShow Answer

In omnichannel retailing,what visible element must often be adjusted because of competition faced in different channels?

Correct AnswerverifiedShow Answer

Retailing is defined as the set of business activities that

Correct AnswerverifiedShow Answer

Retailers that offer a broad variety of merchandise,limited services,and low prices are known as

Correct AnswerverifiedShow Answer

One of the greatest constraints faced by store-based retailers-and one that the Internet channel can address-is

Correct AnswerverifiedShow Answer

In which of the following categories would a dry cleaning business be placed?

Correct AnswerverifiedShow Answer

Conventional supermarkets still sell a majority of food merchandise,but they are under substantial competitive pressures.Who are the emerging competitors and what can they offer customers that conventional supermarkets do not?

Correct AnswerverifiedStudents should be able to identify othe...View AnswerShow Answer

How does a retail distribution center supporting a store channel most obviously differ from one supporting an Internet channel?

Correct AnswerverifiedShow Answer

Chandra owns a pet sitting service.He recently paid a web developer to build a special version of his company website for use on smartphones.Customers will now be able to easily place orders for pet sitting on their cell phones.This is an example of

Correct AnswerverifiedShow Answer

Because many consumers choose stores based on proximity to their workplaces or homes,great locations are

Correct AnswerverifiedShow Answer

Today,large retailers dictate to their suppliers what should be made.

Correct AnswerverifiedShow Answer

Which type of store is small and offers a limited merchandise assortment at very low prices?

Correct AnswerverifiedShow Answer

Considering what you know about their target markets and merchandise,which of the following retailers is least likely to have an online presence?

Correct AnswerverifiedShow Answer

Benefits of the traditional retail store as a channel include the ability to

Correct AnswerverifiedShow Answer

Manufacturers might use selective distribution by allowing only a few selected retail customers in a territory to sell its products.

Correct AnswerverifiedShow Answer

If you were a marketer for a clothing manufacturer and you wanted to improve revenues from irregulars,production overruns,and returns,you would be attracted to using

Correct AnswerverifiedShow Answer

Describe an extreme value retailer.Who is their target customer and what does this customer seek?

Correct AnswerverifiedDollar General and Family Dollar are the...View AnswerShow Answer

Correct Answer
verified
Students may propose a variety of steps,...
View Answer

Correct Answer
verified

Correct Answer
verified
In markets where consumers cho...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Students should be able to identify othe...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Dollar General and Family Dollar are the...
View Answer