FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 3: Consumer Behaviour

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 31

Multiple Choice

Review LaterAdd Note

Review Later

A(n) _____ is the reward for satisfying a drive.

A) cue
B) reinforcement
C) motivation
D) response

Correct Answer

verified

Show Answer

Question 32

Essay

Review LaterAdd Note

Review Later

Name and briefly describe the five situational influences that affect the purchase decision processes.

Correct Answer

verified

Five situational influences have an impa...

View Answer

Show Answer

Question 33

Multiple Choice

Review LaterAdd Note

_____ describes the actions a person takes in purchasing and using products and services.

An aspiration group is a group ______.

When Marty attended his first statistics class, he realized that he ought to buy a calculator or else he would be unable to do his assignments.In which stage of the consumer purchase decision process was Marty when he had this realization?

What is the first stage of the purchase decision process?

Amanda and Chris are married.Usually, Chris buys clothes according to Amanda's opinions, and Amanda decides the groceries to be bought.Chris makes decisions regarding house and car maintenance.However, when it comes to Christmas vacations and gifts, Amanda and Chris make decisions together. If Chris buys most of his clothes based on Amanda's opinions, Amanda is a(n) _____.

The online version of word of mouth is called viral marketing.

Two colleagues discuss where to go for lunch.One says to the other, "It's noon, so most of the restaurants will be crowded.But the boss is out of town, so we could take an extra hour and relax a bit." Which situational influence does their conversation illustrate?

The stages a buyer passes through in making choices about which products and services to buy are referred to as the _____.

Selective retention affects the internal and external information search stage of the purchase decision process.

The evoked set includes both products you are aware of and those you could see upon visiting a store.

After purchasing a new car, Agnes found she was paying more attention to car ads on television and online.She often found herself pointing out short-comings of cars she considered but did not purchase.This exemplifies:

Which of the following statements about family decision-making is true?

_____ means that consumers do not remember all the information they see, read, or hear even minutes after exposure to it.

John is interested in looking for a job that provides _____ needs, which are represented by the need for achievement, status, prestige, and self-respect.

A(n) _____ is a stimulus or symbol that one perceives.

The analysis of consumer lifestyle is called _____.

Which stage in the consumer purchase decision process suggests criteria to use for the purchase, yields brand names that might meet the criteria, and develops consumer value perceptions?

Stella is offended by the brand name of a new product for women.She believes that the name is demeaning to women and that its use means the manufacturer is unsympathetic to women.The manufacturer had not realized this while naming the product.This is an example of _____.