Question 1

How is the balance of ethnicities in the U.S.population changing,and what implications does this have for marketers?

Accepted Answer

Because of immigration and increasing bi...

Question 2

Parties that work with the focal firm are its corporate partners.

Accepted Answer

A) True 
 B)False

Question 3

Viewers of the World Series are likely to see ads for beer and cars,and viewers of the Academy Awards broadcast are likely to see ads for clothing and hair care products,due to

Accepted Answer

A)   cultural expectations.
B)   male domination in corporate boardrooms.
C)   differing demographic data for potential and past viewers.
D)   marketers' general perceptions.
E)   multiyear advertising contracts that cannot be broken.

Question 4

As demographic factors,why are marketers interested in the education level,occupation,and income of consumers?

Accepted Answer

Studies show that higher levels of educa...

Question 5

Lisle Hair Company keeps track of the gender and age of its customers so it can target e-mails to them and be sure to have the right hair products in stock when they visit.This is an example of the use of demographics in marketing.

Accepted Answer

A) True 
 B)False

Question 6

The 1890 Sherman Antitrust Act prohibits monopolies and other activities that would restrain trade or competition and makes fair trade within a free market a national goal.

Accepted Answer

A) True 
 B)False

Question 7

Discuss how privacy concerns have become a current social issue.What technological invention has prompted the rise in concern over privacy?

Accepted Answer

The advent of the Internet has created a...

Question 8

A generational cohort is a group of people

Accepted Answer

A)   who purchase only one brand of a product throughout their lifetime.
B)   who grew up and went to school together.
C)   with the same beliefs and values.
D)   who are of the same generation.
E)   who are not open to new things.

Question 9

In the summer of 2002 the euro was valued at slightly less than US $1.......By 2008,it had risen to an all-time high of
$1) ......60,but in early 2016,the euro and the dollar were nearly equivalent.This change in value is called

Accepted Answer

A)   interest destabilization.
B)   inflation.
C)   recession.
D)   foreign currency fluctuations.
E)   global financial impact.

Question 10

Describe the buying power and characteristics of the Hispanic consumer.

Accepted Answer

Hispanic buying power was projected to r...

Question 11

Mary Grace is studying the demographics of the students attending the local elementary school.What information will Mary Grace study?

Accepted Answer

She will likely look...

Question 12

How do the economic factors of inflation,foreign currency fluctuations,and interest rates affect firms' ability to market goods and services?

Accepted Answer

Shifts in the three economic factors mak...

Question 13

Consumers' needs and wants,as well as their ability to purchase,depend on a host of factors that remain consistent over time.

Accepted Answer

A) True 
 B)False

Question 14

The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment

Accepted Answer

A)   is external.
B)   is easier to understand.
C)   is easier to control.
D)   has fewer components.
E)   is internal.

Question 15

Discuss the political and regulatory environment of business as it relates to the protection of consumers.Name and describe at least two laws that had a major impact on fair competition,consumer protection,or industry-specific regulation.

Accepted Answer

Students should discuss in general how t...

Question 16

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.The challenge for marketers is to determine whether a group's culture

Accepted Answer

A)   is socially important.
B)   is passed from generation to generation orally or by written guides.
C)   competes with or complements U.S. traditional culture.
D)   can be used as a relevant identifier for a particular target group.
E)   is an important immediate marketing environment variable.

Question 17

An advance in technology called RFID makes it easier for manufacturers,distributors,and retailers to track items through production,distribution,and sales.This advance helps the firm

Accepted Answer

A)   increase value to the consumer through media effectiveness promotion.
B)   tailor its marketing messages.
C)   meet inventory needs.
D)   communicate with consumers on social media sites.
E)   replace services with products.

Question 18

When considering income as a demographic variable affecting marketing efforts,marketers need to recognize that

Accepted Answer

A)   everyone is equal.
B)   income in the United States has become more unevenly distributed.
C)   everyone has been equally affected by the recession.
D)   there is increasing purchasing power among lower-income groups.
E)   middle-income consumers are quickly becoming upper-income consumers.

Question 19

The centerpiece of the marketing environment analysis framework is

Accepted Answer

A)   the economy.
B)   corporate partners.
C)   culture.
D)   competitive intelligence.
E)   consumers.

Question 20

By offering environmentally responsible products,green marketers

Accepted Answer

A)   undercut prices of nonenvironmentally responsible marketers.
B)   keep costs much lower than those of competitors.
C)   make consumers feel guilty for buying other products.
D)   add value that other products do not have.
E)   all of these

Exam 5: Analyzing the Marketing Environment

In the summer of 2002 the euro was valued at slightly less than US $1.......By 2008,it had risen to an all-time high of $1) ......60,but in early 2016,the euro and the dollar were nearly equivalent.This change in value is called

Correct AnswerverifiedShow Answer

The 1890 Sherman Antitrust Act prohibits monopolies and other activities that would restrain trade or competition and makes fair trade within a free market a national goal.

Correct AnswerverifiedShow Answer

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.The challenge for marketers is to determine whether a group's culture

Correct AnswerverifiedShow Answer

Discuss how privacy concerns have become a current social issue.What technological invention has prompted the rise in concern over privacy?

Correct AnswerverifiedThe advent of the Internet has created a...View AnswerShow Answer

Mary Grace is studying the demographics of the students attending the local elementary school.What information will Mary Grace study?

Correct AnswerverifiedShe will likely look...View AnswerShow Answer

How do the economic factors of inflation,foreign currency fluctuations,and interest rates affect firms' ability to market goods and services?

Correct AnswerverifiedShifts in the three economic factors mak...View AnswerShow Answer

The centerpiece of the marketing environment analysis framework is

Correct AnswerverifiedShow Answer

A generational cohort is a group of people

Correct AnswerverifiedShow Answer

Viewers of the World Series are likely to see ads for beer and cars,and viewers of the Academy Awards broadcast are likely to see ads for clothing and hair care products,due to

Correct AnswerverifiedShow Answer

Lisle Hair Company keeps track of the gender and age of its customers so it can target e-mails to them and be sure to have the right hair products in stock when they visit.This is an example of the use of demographics in marketing.

Correct AnswerverifiedShow Answer

How is the balance of ethnicities in the U.S.population changing,and what implications does this have for marketers?

Correct AnswerverifiedBecause of immigration and increasing bi...View AnswerShow Answer

An advance in technology called RFID makes it easier for manufacturers,distributors,and retailers to track items through production,distribution,and sales.This advance helps the firm

Correct AnswerverifiedShow Answer

Consumers' needs and wants,as well as their ability to purchase,depend on a host of factors that remain consistent over time.

Correct AnswerverifiedShow Answer

The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment

Correct AnswerverifiedShow Answer

Discuss the political and regulatory environment of business as it relates to the protection of consumers.Name and describe at least two laws that had a major impact on fair competition,consumer protection,or industry-specific regulation.

Correct AnswerverifiedStudents should discuss in general how t...View AnswerShow Answer

Parties that work with the focal firm are its corporate partners.

Correct AnswerverifiedShow Answer

As demographic factors,why are marketers interested in the education level,occupation,and income of consumers?

Correct AnswerverifiedStudies show that higher levels of educa...View AnswerShow Answer

By offering environmentally responsible products,green marketers

Correct AnswerverifiedShow Answer

When considering income as a demographic variable affecting marketing efforts,marketers need to recognize that

Correct AnswerverifiedShow Answer

Describe the buying power and characteristics of the Hispanic consumer.

Correct AnswerverifiedHispanic buying power was projected to r...View AnswerShow Answer

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The advent of the Internet has created a...
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She will likely look...
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Shifts in the three economic factors mak...
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Because of immigration and increasing bi...
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Students should discuss in general how t...
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Studies show that higher levels of educa...
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Hispanic buying power was projected to r...
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