Question 1

Define target marketing.Which segments should the firm select?

Accepted Answer

Once a segmentation approach is develope...

Question 2

In case of consumer markets,there is often a more defined universe of potential customers.

Accepted Answer

A) True 
 B)False

Question 3

When a marketer groups customers according to their desire for the crucial value-adding properties of an offering,the marketer is using _________.

Accepted Answer

A)   Psychographic segmentation
B)   Social class segmentation
C)   Income segmentation
D)   Benefit sought segmentation
E)   Geodemographic segmentation

Question 4

If secondary and/or primary data on a market being considered for segmentation is available,then it means _______.

Accepted Answer

A)   The market is clearly differentiated
B)   The market has sufficient size
C)   The market is reachable
D)   The market is readily identifiable and can be measured
E)   None of the above

Question 5

With reference to the VALS™ framework,the primary motivation for makers is ________.

Accepted Answer

A)   Self-expression
B)   Achievement
C)   Ideals
D)   Money
E)   Recognition

Question 6

A personnel leadership position implies that the company ________.

Accepted Answer

A)   Has employees who are more talented than the competition
B)   Spends the least amount of money on employee salaries
C)   Offers the highest salaries to its employees as per the industry standards
D)   Hires only those employees who are already trained
E)   Has systems to monitor employee benefits

Question 7

Target marketing is the process by which __________.

Accepted Answer

A)   The market is divided up into cohesive groups
B)   The company evaluates segments and decides which ones have the most potential for development
C)   The company decides on which message can be used to attack each segment
D)   Companies decide the unique combination of the marketing mix variables.
E)   None of the above

Question 8

Differentiated target marketing means ______.

Accepted Answer

A)   Offering different prices to different markets
B)   Providing the same value offering to every market segment
C)   Developing different value offerings for different targeted segments
D)   Using different promotional strategies for different markets
E)   None of the above

Question 9

Winner's Circle,Money and Brains,and Executive Suites are examples of _________.

Accepted Answer

A)   PRIZM clusters
B)   VALS™ types
C)   Behavioral segments
D)   Geographic segments based on climate
E)   None of the above

Question 10

Firms that develop such close relationships with customers that they seem to deliver customized goods and services are engaged in ____________ marketing.

Accepted Answer

A)   Concentrated target marketing
B)   One-to-one marketing
C)   Differentiated marketing
D)   Undifferentiated marketing
E)   Shotgun marketing

Question 11

The way a company ultimately connects its value proposition to a target market is through its __________.

Accepted Answer

A)   Targeting
B)   Market segmentation
C)   Churn analysis
D)   Positioning
E)   None of the above

Question 12

With respect to the US minority population,the fastest growing population is the Asian community.

Accepted Answer

A) True 
 B)False

Question 13

Family and household segmentation have become more complex than ever as a result of non-traditional households and different standards of morality in the population.

Accepted Answer

A) True 
 B)False

Question 14

Audrey is studying generational segmentation.What are the most important things she needs to know about baby boomers?

Accepted Answer

The generational group that has traditio...

Question 15

Companies like Apple that are constantly developing the next new thing employ a strategy called service leadership.

Accepted Answer

A) True 
 B)False

Question 16

Walter was born in 1925.He is a member of the ___________ generation.

Accepted Answer

A)   Baby boomer
B)   GI
C)   Silent
D)   Gen X
E)   Millennial

Question 17

With reference to the VALS™ framework,_______ have goal-oriented lifestyles that center on family and career.

Accepted Answer

A)   Makers
B)   Survivors
C)   Believers
D)   Achievers
E)   Thinkers

Question 18

How would you use geographic segmentation in the bathing suit market?

Accepted Answer

Stores in warm climates would stock bath...

Question 19

Offering credit cards to college-bound high school seniors is an example of ________ segmentation.

Accepted Answer

A)   Income segmentation
B)   Occupation segmentation
C)   Education segmentation
D)   Life style segmentation
E)   All of the above

Question 20

If geographic segmentation is carried out,it means ________.

Accepted Answer

A)   The variables like social class and education are used to identify markets
B)   The statistical characteristics of human populations such as age or income are used to identify markets
C)   Consumers respond differently to marketing strategies and programs based on where they live
D)   The East Coast, West Coast, and Midwest are the most important market segments based upon size
E)   None of the above

Exam 7: Segmentation,target Marketing,positioning

A personnel leadership position implies that the company ________.

Correct AnswerverifiedShow Answer

Differentiated target marketing means ______.

Correct AnswerverifiedShow Answer

Define target marketing.Which segments should the firm select?

Correct AnswerverifiedOnce a segmentation approach is develope...View AnswerShow Answer

Audrey is studying generational segmentation.What are the most important things she needs to know about baby boomers?

Correct AnswerverifiedThe generational group that has traditio...View AnswerShow Answer

In case of consumer markets,there is often a more defined universe of potential customers.

Correct AnswerverifiedShow Answer

If secondary and/or primary data on a market being considered for segmentation is available,then it means _______.

Correct AnswerverifiedShow Answer

Target marketing is the process by which __________.

Correct AnswerverifiedShow Answer

Family and household segmentation have become more complex than ever as a result of non-traditional households and different standards of morality in the population.

Correct AnswerverifiedShow Answer

Offering credit cards to college-bound high school seniors is an example of ________ segmentation.

Correct AnswerverifiedShow Answer

With reference to the VALS™ framework,_______ have goal-oriented lifestyles that center on family and career.

Correct AnswerverifiedShow Answer

With reference to the VALS™ framework,the primary motivation for makers is ________.

Correct AnswerverifiedShow Answer

Walter was born in 1925.He is a member of the ___________ generation.

Correct AnswerverifiedShow Answer

With respect to the US minority population,the fastest growing population is the Asian community.

Correct AnswerverifiedShow Answer

The way a company ultimately connects its value proposition to a target market is through its __________.

Correct AnswerverifiedShow Answer

When a marketer groups customers according to their desire for the crucial value-adding properties of an offering,the marketer is using _________.

Correct AnswerverifiedShow Answer

Companies like Apple that are constantly developing the next new thing employ a strategy called service leadership.

Correct AnswerverifiedShow Answer

Winner's Circle,Money and Brains,and Executive Suites are examples of _________.

Correct AnswerverifiedShow Answer

If geographic segmentation is carried out,it means ________.

Correct AnswerverifiedShow Answer

How would you use geographic segmentation in the bathing suit market?

Correct AnswerverifiedStores in warm climates would stock bath...View AnswerShow Answer

Firms that develop such close relationships with customers that they seem to deliver customized goods and services are engaged in ____________ marketing.

Correct AnswerverifiedShow Answer

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Once a segmentation approach is develope...
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The generational group that has traditio...
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Stores in warm climates would stock bath...
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Correct Answer
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