Question 1

Frank needs to buy a new car.Before visiting a showroom,however,he logs onto www.autobytel.com.Here,he can compare the attributes of various makes and models,find information about the prices of various option packages and learn the manufacturer's suggested retail prices for different cars.After deciding on the car he wants to buy,Frank visits the local showroom and negotiates with the salesperson for the model and options package he wants.Because Frank is so well informed about prices,he is able to make a deal for several hundred dollars less than the salesperson's best offer.Frank's car buying experience illustrates which reason why consumers shop online?

Accepted Answer

A)   convenience
B)   communication
C)   customization
D)   choice
E)   control

Question 2

manufacturers market their product lines using transactional websites,they often

Accepted Answer

A)   cooperate with marketplace retailers.
B)   run the risk of breaking anti-competitive laws, such as the Clayton Act.
C)   keep their website as simple as possible.
D)   change their pricing strategy from a skimming to a penetration pricing strategy.
E)   employ the services of Internet warehouses so they do not have to maintain title to the goods.

Question 3

Since promotions are an important expectation in pizza purchasing,Pizza Hut's __________and __________website design elements balance the ability to shop for a deal with quick and easy ordering access for people who arrive at PizzaHut.com ready to purchase.

Accepted Answer

A)   context; content
B)   communication; context
C)   commerce; customization
D)   communication; connection
E)   content; community

Question 4

general product and service categories dominate online consumer buying today and in the foreseeable future.One category includes items such as computer software,travel and lodging reservations and confirmations,financial brokerage services,and electronic ticketing,for which

Accepted Answer

A)   prepurchase trial is critical.
B)   digital delivery is the single most important factor.
C)   audio or video demonstration is important.
D)   price and delivery time are not key factors.
E)   price and speed of delivery are the determinant sales factors.

Question 5

Amazon.com is an Internet retailer located in the U.S.About 45 percent of its sales are to customers who live outside the United States.This shows how electronic commerce contributes to customer value through the creation of __________.

Accepted Answer

A)   service utility
B)   place utility
C)   possession utility
D)   form utility
E)   time and possession utility

Question 6

eBay.com,the Internet auction website,sellers design the web page on which they sell their merchandise.One individual,who was selling a Coca-Cola tray from the 1920s,used a background that resembled fluffy clouds in a blue sky.The page contained six pictures of the tray from different angles and an animated depiction of an American flag.Many potential buyers abandoned the page before all the pictures downloaded.The seller must have been unaware of the __________.

Accepted Answer

A)   eight-second rule
B)   80/20 principle
C)   stickiness principle
D)   hierarchy of needs
E)   efficiency rule

Question 7

online consumer segment that consists of young,affluent,and single online consumers who bank,play games,and spend more time online than any other segment is referred to as

Accepted Answer

A)   hunter-gatherers.
B)   click-and-mortar.
C)   brand loyalists.
D)   hooked, online, and single.
E)   time-sensitive materialists.

Question 8

Websites that allow people to congregate online and exchange views on topics of common interest are referred to as __________.

Accepted Answer

A)   blogs
B)   web communities
C)   buzz
D)   chat oases
E)   web cafés

Question 9

Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail,social networking,and blogs is referred to as __________.

Accepted Answer

A)   buzz marketing
B)   customerization
C)   viral marketing
D)   "liking"
E)   permission marketing

Question 10

Websites designed to advertise a company's products and provide information on how items can be used and where they can be purchased are referred to as __________ websites.

Accepted Answer

A)   choiceboard
B)   conventional
C)   transactional
D)   promotional
E)   intermediary

Question 11

process that automatically groups people with similar buying intentions,preferences,and behaviors and predicts future purchases is referred to as __________.

Accepted Answer

A)   a choiceboard
B)   collaborative filtering
C)   connectivity
D)   interactive marketing
E)   personalization

Question 12

John subscribed to a financial news publication online,the company told him that as a service it would be creating a cookie.Explain what the online publication did.

Accepted Answer

Cookies are computer files that a market...

Question 13

Internet-enabled software allows American Airlines to change their prices in real time in response to supply and demand conditions.This is an example of the fifth reason why consumers buy and shop online.

Accepted Answer

A)   convenience
B)   choice
C)   cost
D)   customization
E)   control

Question 14

terms of the online customer experience,context refers to

Accepted Answer

A)   the ability of a website to modify itself to, or be modified by, each individual user.
B)   a website's aesthetic appeal and functional look and feel reflected in site layout and visual design.
C)   the website's ability to conduct sales transactions for products and services.
D)   a patented feature that allows users to order products with a single mouse click.
E)   the dialogue that unfolds between the website and its users.

Question 15

TheKnot.com,a website for locating everything needed for a wedding.,contains several links to other websites that an engaged couple might need,including a travel agency,a linen store,a wedding gown retailer,and several other links.TheKnot.com is an example of the __________ website design element.

Accepted Answer

A)   convenience
B)   connection
C)   control
D)   community
E)   communication

Question 16

percentage of online shoppers

Accepted Answer

A)   didn't begin to show promise until 2007 when online security measures improved.
B)   stabilized in 2009 when Internet penetration reached 98 percent of all U.S. households.
C)   grew rapidly during 2003-2005 and then declined sharply when the "dot.com bubble" burst in 2006.
D)   has grown year after year and is expected to continue to increase over the next few years.
E)   grew slowly for the first three years, spiked dramatically in 2008-2009, but is expected to slow just as dramatically due to a downturn in the economy and the implementation of new online-sales tax-collection laws.

Question 17

Companies that successfully employ permission marketing adhere to three rules: (1) opt-in customers only receive information that is relevant or meaningful to them; (2) __________; and (3) their customers are assured that their name or buyer profile data will not be sold or shared with others.

Accepted Answer

A)   customers will receive a full 100 percent satisfaction guarantee of product quality and performance for any product purchased online
B)   customers will be guaranteed up to $1 million dollars in identity theft protection for any product purchased online
C)   opt-in customers will be guaranteed the lowest possible price for an item
D)   customers are given the option of opting out, or changing the kind, amount, or timing of information set to them
E)   customers will receive information on-line before that information is available to customers at retail outlets

Question 18

Andrea visited www.disneystore.com,she looked at several different classic Winnie the Pooh plush animals before she selected Piglet and Tigger and added them to her shopping cart.She then went to checkout,where she confirmed that she wanted to buy the two stuffed animals,typed in her address,and concluded the transaction by providing her credit card information.In terms of customer experience,this example describes the __________ website design element.

Accepted Answer

A)   context
B)   community
C)   content
D)   commerce
E)   connection

Question 19

subsegment of all Internet users who employ this technology to research products and services and make purchases are referred to as

Accepted Answer

A)   digital consumers.
B)   online consumers.
C)   cyberspace consumers.
D)   cross-channel consumers.
E)   sticky consumers.

Question 20

Which of the following transactions occurred in the marketspace?

Accepted Answer

A)   Connie purchased creative puzzles at an in-home demonstration by Discovery Toys.
B)   Joan bought a brand new pair of Dansko shoes through Zappos.com.
C)   Shelby purchased an iPhone case at a kiosk at the airport.
D)   Corey bought a double-dipped chocolate ice cream cone from a mobile ice cream truck.
E)   Josh bought his mother a menorah through the Source for Everything Jewish gift catalog by calling a toll-free hotline.

Exam 21: Implementing Interactive and Multi-Channel Marketing

online consumer segment that consists of young,affluent,and single online consumers who bank,play games,and spend more time online than any other segment is referred to as

Correct Answer
verified

Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail,social networking,and blogs is referred to as __________.

Correct Answer
verified

TheKnot.com,a website for locating everything needed for a wedding.,contains several links to other websites that an engaged couple might need,including a travel agency,a linen store,a wedding gown retailer,and several other links.TheKnot.com is an example of the __________ website design element.

Correct Answer
verified

subsegment of all Internet users who employ this technology to research products and services and make purchases are referred to as

Correct Answer
verified

Websites that allow people to congregate online and exchange views on topics of common interest are referred to as __________.

Correct Answer
verified

Correct Answer
verified

Amazon.com is an Internet retailer located in the U.S.About 45 percent of its sales are to customers who live outside the United States.This shows how electronic commerce contributes to customer value through the creation of __________.

Correct Answer
verified

general product and service categories dominate online consumer buying today and in the foreseeable future.One category includes items such as computer software,travel and lodging reservations and confirmations,financial brokerage services,and electronic ticketing,for which

Correct Answer
verified

Internet-enabled software allows American Airlines to change their prices in real time in response to supply and demand conditions.This is an example of the fifth reason why consumers buy and shop online.

Correct Answer
verified

Websites designed to advertise a company's products and provide information on how items can be used and where they can be purchased are referred to as __________ websites.

Correct Answer
verified

Which of the following transactions occurred in the marketspace?

Correct Answer
verified

Since promotions are an important expectation in pizza purchasing,Pizza Hut's and website design elements balance the ability to shop for a deal with quick and easy ordering access for people who arrive at PizzaHut.com ready to purchase.

Correct Answer
verified

Correct Answer
verified

Companies that successfully employ permission marketing adhere to three rules: (1) opt-in customers only receive information that is relevant or meaningful to them; (2) __________; and (3) their customers are assured that their name or buyer profile data will not be sold or shared with others.

Correct Answer
verified

manufacturers market their product lines using transactional websites,they often

Correct Answer
verified

percentage of online shoppers

Correct Answer
verified

process that automatically groups people with similar buying intentions,preferences,and behaviors and predicts future purchases is referred to as __________.

Correct Answer
verified

John subscribed to a financial news publication online,the company told him that as a service it would be creating a cookie.Explain what the online publication did.

Correct Answer
verified
Cookies are computer files that a market...
View Answer

Correct Answer
verified

terms of the online customer experience,context refers to

Correct Answer
verified

Exam 21: Implementing Interactive and Multi-Channel Marketing

online consumer segment that consists of young,affluent,and single online consumers who bank,play games,and spend more time online than any other segment is referred to as

Correct AnswerverifiedShow Answer

Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail,social networking,and blogs is referred to as __________.

Correct AnswerverifiedShow Answer

TheKnot.com,a website for locating everything needed for a wedding.,contains several links to other websites that an engaged couple might need,including a travel agency,a linen store,a wedding gown retailer,and several other links.TheKnot.com is an example of the __________ website design element.

Correct AnswerverifiedShow Answer

subsegment of all Internet users who employ this technology to research products and services and make purchases are referred to as

Correct AnswerverifiedShow Answer

Websites that allow people to congregate online and exchange views on topics of common interest are referred to as __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Amazon.com is an Internet retailer located in the U.S.About 45 percent of its sales are to customers who live outside the United States.This shows how electronic commerce contributes to customer value through the creation of __________.

Correct AnswerverifiedShow Answer

general product and service categories dominate online consumer buying today and in the foreseeable future.One category includes items such as computer software,travel and lodging reservations and confirmations,financial brokerage services,and electronic ticketing,for which

Correct AnswerverifiedShow Answer

Internet-enabled software allows American Airlines to change their prices in real time in response to supply and demand conditions.This is an example of the fifth reason why consumers buy and shop online.

Correct AnswerverifiedShow Answer

Websites designed to advertise a company's products and provide information on how items can be used and where they can be purchased are referred to as __________ websites.

Correct AnswerverifiedShow Answer

Which of the following transactions occurred in the marketspace?

Correct AnswerverifiedShow Answer

Since promotions are an important expectation in pizza purchasing,Pizza Hut's __________and __________website design elements balance the ability to shop for a deal with quick and easy ordering access for people who arrive at PizzaHut.com ready to purchase.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Companies that successfully employ permission marketing adhere to three rules: (1) opt-in customers only receive information that is relevant or meaningful to them; (2) __________; and (3) their customers are assured that their name or buyer profile data will not be sold or shared with others.

Correct AnswerverifiedShow Answer

manufacturers market their product lines using transactional websites,they often

Correct AnswerverifiedShow Answer

percentage of online shoppers

Correct AnswerverifiedShow Answer

process that automatically groups people with similar buying intentions,preferences,and behaviors and predicts future purchases is referred to as __________.

Correct AnswerverifiedShow Answer

John subscribed to a financial news publication online,the company told him that as a service it would be creating a cookie.Explain what the online publication did.

Correct AnswerverifiedCookies are computer files that a market...View AnswerShow Answer

Correct AnswerverifiedShow Answer

terms of the online customer experience,context refers to

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Since promotions are an important expectation in pizza purchasing,Pizza Hut's and website design elements balance the ability to shop for a deal with quick and easy ordering access for people who arrive at PizzaHut.com ready to purchase.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Cookies are computer files that a market...
View Answer

Correct Answer
verified

Correct Answer
verified