Question 1

Conflict occurring between intermediaries at the same level in a marketing channel,such as between two or more retailers,is referred to as __________.

Accepted Answer

A)   horizontal conflict
B)   corporate conflict
C)   vertical conflict
D)   lateral conflict
E)   contractual conflict

Question 2

firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members.Influence can take four forms,one of which is

Accepted Answer

A)   economic influence.
B)   stakeholder position.
C)   familial ties to other channel members.
D)   longevity in the industry.
E)   geographic proximity to the manufacturing plant.

Question 3

Which statement regarding responsive supply chains is most accurate?

Accepted Answer

A)   Responsive supply chains use slower modes of transportation but faster order processing.
B)   Responsive supply chains always use the least expensive mode of transportation possible.
C)   Responsive supply chains rely on large inventory warehouses.
D)   Responsive supply chains achieve economies of scale by having all inventory stored and sorted at a central location.
E)   Responsive supply chains rely heavily on information technology.

Question 4

new company produces paint and other home decorating products.Its goal is to choose the best marketing channel arrangement that would give it the most control.Which marketing channel system should this company choose?

Accepted Answer

A)   a contractual vertical marketing system
B)   an administered vertical marketing system
C)   a corporate vertical marketing system
D)   an integrated marketing system
E)   a corporate horizontal marketing system

Question 5

Figure 15-3
-Figure 15-3 above depicts the four most common marketing channels for consumer products and services."W" represents

Accepted Answer

A)   consumers.
B)   industrial users.
C)   wholesalers.
D)   agents or brokers.
E)   retailers.

Question 6

Another name for quick response systems is __________.

Accepted Answer

A)   order replenishment systems
B)   customer logistics factors
C)   minimum-inventory systems
D)   web-based response systems
E)   efficient consumer response systems

Question 7

marketing,the term __________ is used to describe the number of stores in a geographical area-and type of intermediaries to be used at the retail level of distribution.

Accepted Answer

A)   density
B)   breadth
C)   depth
D)   mass
E)   concentration

Question 8

sequence of firms that performs activities required to create and deliver a product or service to ultimate consumers or industrial users is referred to as

Accepted Answer

A)   strategic distribution.
B)   distribution management.
C)   a supply chain.
D)   value chain optimization.
E)   logistics.

Question 9

__________ is an intermediary who sells to other intermediaries.

Accepted Answer

A)   agent
B)   wholesaler
C)   retailer
D)   manufacturer
E)   broker

Question 10

__________ is a supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell.

Accepted Answer

A)   oligopolistic practice
B)   monopolistic practice
C)   refusal to deal
D)   tying arrangement
E)   resale restriction

Question 11

and Ben Franklin variety and craft stores represent a(n)

Accepted Answer

A)   service-sponsored retail system
B)   wholesaler-sponsored voluntary chain
C)   retailer-sponsored cooperative
D)   administered cooperative system
E)   manufacturer-sponsored cooperative

Question 12

Inventory management systems that are designed to reduce the retailer's lead time for receiving merchandise,which then lowers its inventory investment,improves customer service levels,and reduces logistic expenses is referred to as __________.

Accepted Answer

A)   efficient consumer response systems
B)   order replenishment systems
C)   customer logistics factors
D)   minimum-inventory systems
E)   web-based response systems

Question 13

three major types of vertical marketing systems are corporate,contractual,and __________.

Accepted Answer

A)   administered
B)   integrated
C)   cooperative
D)   delegated
E)   manufacturer-dominated

Question 14

Inspecting,testing,or judging products and assigning them quality grades would be an example of a __________ function.

Accepted Answer

A)   transactional
B)   logistical
C)   storing
D)   facilitating
E)   risk taking

Question 15

firm needs to drive down logistics costs as long as it can deliver expected __________.

Accepted Answer

A)   balance sheet results
B)   customer service
C)   low levels of expenses
D)   product-market synergies
E)   target market goals

Question 16

combination of successive stages of production and distribution under a single ownership is referred to as a(n) __________.

Accepted Answer

A)   contractual vertical marketing system
B)   corporate vertical marketing system
C)   integrated marketing system
D)   corporate horizontal marketing system
E)   contractual horizontal marketing system

Question 17

Channel Sales and Profit Marketing Dashboard
-Which of the channels shown in the Channel Sales and Profit Marketing Dashboard above represents the most sales for a particular furniture manufacturer?

Accepted Answer

A)   independent furniture stores
B)   furniture store chains
C)   department store chains
D)   mass merchandisers
E)   none of the above

Question 18

commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when

Accepted Answer

A)   the retail outlets are regionally located.
B)   the cost of maintaining inventory is low.
C)   there is little if any seasonal demand.
D)   the risk lies solely with the manufacturer.
E)   the retailer is large and can buy in large quantities from a producer.

Question 19

Walmart made a conscious decision to use a(n) __________ supply chain in order to best meet the needs of its consumers.

Accepted Answer

A)   integrated
B)   responsive
C)   harmonized
D)   efficient
E)   multi-tiered

Question 20

There are four types of franchising arrangements.List the systems and provide a brief description of each.

Accepted Answer

There are four types of popular franchis...

Exam 15: Managing Marketing Channels and Supply Chains

Another name for quick response systems is __________.

Correct AnswerverifiedShow Answer

Inspecting,testing,or judging products and assigning them quality grades would be an example of a __________ function.

Correct AnswerverifiedShow Answer

Figure 15-3 -Figure 15-3 above depicts the four most common marketing channels for consumer products and services."W" represents

Correct AnswerverifiedShow Answer

There are four types of franchising arrangements.List the systems and provide a brief description of each.

Correct AnswerverifiedThere are four types of popular franchis...View AnswerShow Answer

three major types of vertical marketing systems are corporate,contractual,and __________.

Correct AnswerverifiedShow Answer

new company produces paint and other home decorating products.Its goal is to choose the best marketing channel arrangement that would give it the most control.Which marketing channel system should this company choose?

Correct AnswerverifiedShow Answer

Conflict occurring between intermediaries at the same level in a marketing channel,such as between two or more retailers,is referred to as __________.

Correct AnswerverifiedShow Answer

Which statement regarding responsive supply chains is most accurate?

Correct AnswerverifiedShow Answer

combination of successive stages of production and distribution under a single ownership is referred to as a(n) __________.

Correct AnswerverifiedShow Answer

firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members.Influence can take four forms,one of which is

Correct AnswerverifiedShow Answer

Inventory management systems that are designed to reduce the retailer's lead time for receiving merchandise,which then lowers its inventory investment,improves customer service levels,and reduces logistic expenses is referred to as __________.

Correct AnswerverifiedShow Answer

commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when

Correct AnswerverifiedShow Answer

__________ is a supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell.

Correct AnswerverifiedShow Answer

and Ben Franklin variety and craft stores represent a(n)

Correct AnswerverifiedShow Answer

marketing,the term __________ is used to describe the number of stores in a geographical area-and type of intermediaries to be used at the retail level of distribution.

Correct AnswerverifiedShow Answer

sequence of firms that performs activities required to create and deliver a product or service to ultimate consumers or industrial users is referred to as

Correct AnswerverifiedShow Answer

__________ is an intermediary who sells to other intermediaries.

Correct AnswerverifiedShow Answer

Channel Sales and Profit Marketing Dashboard -Which of the channels shown in the Channel Sales and Profit Marketing Dashboard above represents the most sales for a particular furniture manufacturer?

Correct AnswerverifiedShow Answer

firm needs to drive down logistics costs as long as it can deliver expected __________.

Correct AnswerverifiedShow Answer

Walmart made a conscious decision to use a(n) __________ supply chain in order to best meet the needs of its consumers.

Correct AnswerverifiedShow Answer

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There are four types of popular franchis...
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