Question 1

Johnson & Johnson learns about consumer needs by understanding the environment in which a product is used and the different applications of the product. The company uses ____ as a research tool to gain this information.

Accepted Answer

A)  futurism
B)  social networking
C)  give-aways
D)  promotional events
E)  sponsorship

Question 2

Control refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.

Accepted Answer

A) True 
 B)False

Question 3

Joiners are those consumers who read what other consumers write, but do not produce any content themselves.

Accepted Answer

A) True 
 B)False

Question 4

Connectivity refers to a customer's ability to regulate the information that is viewed.

Accepted Answer

A) True 
 B)False

Question 5

​Which of the following statements is true about e-marketing and the marketing mix?

Accepted Answer

A)  For most companies, digital marketing is not necessary to grab and maintain market share.
B)  Consumers' increased access to product information causes them to buy more than they otherwise would.
C)  In some cases, companies will only offer certain products via digital media, including the Internet.
D)  Digital media cannot help businesses streamline their organizations.
E)  Basic Internet literacy is declining all over the world.

Exam 10: Digital Marketing and Social Networking

Connectivity refers to a customer's ability to regulate the information that is viewed.

Correct Answer
verified

Control refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.

Correct Answer
verified

Which of the following statements is true about e-marketing and the marketing mix?

Correct Answer
verified

Johnson & Johnson learns about consumer needs by understanding the environment in which a product is used and the different applications of the product. The company uses ____ as a research tool to gain this information.

Correct Answer
verified

Joiners are those consumers who read what other consumers write, but do not produce any content themselves.

Correct Answer
verified

Exam 10: Digital Marketing and Social Networking

Connectivity refers to a customer's ability to regulate the information that is viewed.

Correct AnswerverifiedShow Answer

Control refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.

Correct AnswerverifiedShow Answer

​Which of the following statements is true about e-marketing and the marketing mix?

Correct AnswerverifiedShow Answer

Johnson & Johnson learns about consumer needs by understanding the environment in which a product is used and the different applications of the product. The company uses ____ as a research tool to gain this information.

Correct AnswerverifiedShow Answer

Joiners are those consumers who read what other consumers write, but do not produce any content themselves.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Which of the following statements is true about e-marketing and the marketing mix?

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified