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Most in-house systems have considerably more functionality than off-the-shelf products and they are far less expensive to maintain.

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The documents in content management systems exist in isolation from each other.

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________ refer to rule-based systems that encode human knowledge in the form of If/Then rules.


A) Expert systems
B) Content management systems
C) Document management systems
D) Enterprise resource planning systems

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Organisations must engage with communities before identifying their goals and objectives.

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Which of the following dynamic process activities involves publicising community successes?


A) story tell
B) engage
C) activate
D) sense

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Rich directories are particularly useful in large organisations where people with particular expertise are unknown.

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What is knowledge management? How does it benefit an organisation?

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Knowledge management (KM)is the process ...

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What are content management systems? Define any three challenges of content management.

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Content management systems are informati...

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Modern day customers want informed,useful interactions with product promoters.

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The largest collection of documents ever assembled exists on the Internet,and the world's best known document search engine is ________.


A) AltaVista
B) Yahoo
C) Bing
D) Google

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Which of the following is characteristic of a hyper-social organisation?


A) using social media in an old-style,organisation-centric manner
B) interacting with customers and partners in a more humane way
C) sending messages that attempt to manage,influence,and control customers and partners
D) pertaining marketing to employees and not customers

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Hyper-social organisations and its executives no longer plan and control organisational messaging.

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Hyper-social organisations use social media in an organisation-centric manner.

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Knowledge management has transitioned from authentic relationships to structured systems.

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Expert systems are easy to maintain.

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False

Custom content management applications are expensive to develop and maintain.

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Expert systems came into existence long after the use of social media and the Internet.

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Which of the following dynamic process activities involves analysing the success of an organisation in terms of social capital?


A) activate
B) engage
C) sense
D) measure

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D

Which of the following statements is true of the transition of channels to networks in a hyper-social organisation?


A) Social media limits the formation of communities based on common interests.
B) Hyper-social organisations use networks to transmit messages valued by recipients.
C) Networks transmit data,whereas channels transmit knowledge.
D) Organisations must engage with networks in consumer communities,to attract consumers.

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D

Which of the following statements is true of the content management application alternatives?


A) In-house systems are far less expensive to maintain than off-the-shelf products.
B) Custom content management applications are economical to develop and maintain.
C) Off-the-shelf products have considerably less functionality than most in-house systems.
D) Operations develop an in-house system to track machine maintenance procedures.

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