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Chapter 11 identifies five goals of document design. One goal is to make a good impression on readers. What are two other goals mentioned in the chapter?

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The other four goals are to help readers...

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A writer for a company headquartered in Texas is designing a 100-page report, the text of which will be single-spaced to reduce printing costs. If she wants the report to be as easy to read as possible, which of the following should the writer NOT do?


A) Place the top-level headings along the left margin and indent each subsequent level by several spaces.
B) Use full justification.
C) Use a heading at each significant change of topic.
D) Use chunking to separate paragraphs.

E) A) and B)
F) A) and C)

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B

You receive a progress report in which all of the first-level headings are in the same typeface and type size and have the same spacing and color. Which design principle do these characteristics reflect?

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The princi...

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Text printed in uppercase letters is easier to read than text set in a mix of uppercase and lowercase letters.

A) True
B) False

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If you know the audience for your website is diverse, what should you do?


A) Provide more than one way to find specific content.
B) Avoid creating a list of frequently asked questions (FAQs) .
C) Incorporate graphics of sports and use sports-related metaphors.
D) Use a high-tech, complex page design to impress site visitors.

E) B) and D)
F) B) and C)

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Which of the following is NOT a guideline for creating a readable website?


A) Use thumbnail graphics.
B) Use complex background images with fine details.
C) Choose conservative colors for body text.
D) Avoid clip-art graphics.

E) A) and D)
F) A) and B)

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Which of the following is a potential drawback of using a multicolumn design?


A) It shortens the length of lines of text, making them harder to read.
B) It might increase the amount of space between a picture and the text describing it.
C) It might lead to more words on a page than a single-column design.
D) It might differ from the design the audience expects to see.

E) All of the above
F) A) and D)

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An idiom is a phrase identified by linguists as universally understandable.

A) True
B) False

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One of the main challenges of document design is using as few pages as possible while still making the document easy to read.

A) True
B) False

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In designing an entire document as opposed to individual pages, you will need to consider size, paper, bindings, and accessing aids.

A) True
B) False

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Helvetica Regular, Helvetica Light, Helvetica Italic, and Helvetica Bold all belong to what group?


A) a typeface
B) a type family
C) a type case
D) a type setting

E) A) and B)
F) None of the above

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Which design principle is especially important when creating accessing aids for your document?


A) repetition
B) alignment
C) proximity
D) contraction

E) None of the above
F) A) and C)

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Which of these design features in a document does not primarily involve the principle of contrast?


A) a rule
B) a pull quote
C) a screen
D) a marginal gloss

E) B) and D)
F) B) and C)

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What is chunking?

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Chunking is the proc...

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The following graphic shows a page from a user's manual. Which of the following should the writer of this manual NOT consider doing? The following graphic shows a page from a user's manual. Which of the following should the writer of this manual NOT consider doing?   A)  chunking B)  using consistent page grids C)  increasing negative space D)  adding pull quotes


A) chunking
B) using consistent page grids
C) increasing negative space
D) adding pull quotes

E) None of the above
F) C) and D)

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An estimated 50 percent of Internet users are nonnative speakers of English.

A) True
B) False

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What is the design term for a straight line on a page or screen?

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Chapter 11 discusses four basic principles for designing effective documents and websites. One is contrast. What are the other three basic principles discussed in the chapter?

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The other three principles are proximity, alignment, and repetition.

Which principle states that the human eye is drawn to-and that the brain interprets-differences in appearance between two items?

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The principle of contrast

An inappropriate choice in which of following areas has the highest potential to confuse an international audience?


A) the thickness of the paper
B) the type of binding used
C) the pictures used as icons
D) the typeface chosen for body text

E) A) and D)
F) B) and D)

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