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Exam 17: Direct and Online Marketing: Building Direct Customer Relationships

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Question 31

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________ allows consumers to gain additional information about a product through the use of a remote control.

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Interactiv...

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Question 32

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Companies such as GEICO have built their entire approach to the marketplace around direct marketing.

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Question 33

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For most companies,the first step in conducting online marketing is to ________.

Which of the following is one of the four major online marketing domains?

Mobile phones and wireless devices have quietly become the hottest new frontier for marketers,especially those targeting the coveted 40- to 60-year-old set.

B-to-C websites deal with exchanges between businesses and companies.

By using Priceline.com,potential buyers can bid for airline tickets,hotel rooms,rental cars,cruises,and vacation packages.It is then up to sellers to decide whether or not to accept an offered bid.This is an example of ________.

TSN.com and Canada.com are known as ________ because they are socially driven or general news and information destinations.

Traditional companies have set up their own online sales and communications channels,becoming what some call hybrid or ________ companies.

Consumer-to-business (C-to-B)online marketing often involves the interchange of information through Internet forums,including customers' praise for and complaints about products.

Online marketing,fact-to-face selling,direct-mail marketing,and catalogue marketing are all forms of ________

Unlike Internet consumers,traditional offline consumers initiate and control contact with marketers.

Unsolicited and unwanted commercial email is known as ________.

A producer of beverages and snack foods wants to market its products to the 18-to-34-year-old demographic by providing incentives to respond instantly to time-sensitive offers.Which of the following forms of direct marketing would this producer most likely choose?

Firms such as Kodak and Fuji are placing ________ in stores,airports,and other locations to provide people with information about products and services or to enable customers to place orders.

Organic Designs is a small,successful chain of stores offering stylish clothes made of all-organic materials for infants,toddlers,and young children.Most of the Organic Designs stores are located in urban areas.Now Organic Designs is considering using direct marketing to reach potential customers who live outside of the company's existing markets,with the goal of creating emotional connections and long-term relationships with a new group of customers.Which of the following methods of direct marketing would most likely be effective in accomplishing this goal?

How does direct marketing give buyers access to more comparative information about companies,products,and competitors?

Search-related advertising can be an effective means of linking consumers to other forms of online promotion.

List and briefly describe the four major online marketing domains.

Vanessa has created a customer profile of her company's primary target market.She has collected information about a customer's age,income,and family make-up.These are examples of ________ data.