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Exam 12: Marketing Plans: Saying How Youll Get Sales

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Question 31

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A written marketing plan does not include financial projections if it is not a part of an entire business-plan.

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Question 32

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Questions that have only two possible choices are called _____ questions.

A) open-ended
B) categorical
C) dichotomous
D) scalar

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Question 33

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Which of the following strategy is ideal while selling bottled water in a beach on a hot summer day?

A firm is planning to introduce a new product in the market.Which of the following strategy includes determining the ideal medium through which the customers should be educated?

Generally marketers choose one of these targeting strategies EXCEPT

How can a firm differentiate between its direct and its indirect competitors?

Examining the current situation includes all of the following EXCEPT

Vince is a marketing research executive for a retail firm.He has been assigned the task of identifying the reason for low sales of its products in a specific area compared to other areas of the same city.Vince should conduct secondary marketing research to get accurate information.

Ethnographic research is an observational method of collecting data.

A marketing plan is required to convince a bank or private investor to loan you money or a store or distributor to carry your product.It is not required if you plan to use your own personal savings and direct marketing.

A(n) _____ strategy is useful when there is really no difference in the reasons why consumers buy your products.

The characteristic that separates one company from another in product,price,promotion and/or distribution,is referred to as

These questions provide data that are more difficult to tabulate and the answers can be difficult to compare.

A _____ is the population segment or segments that are likely to buy your product or service.

What different methods are available to you for collecting primary data? Explain.

A data collection method using a questionnaire is called

Identify the form of questions that gives you several predetermined groups from which to choose.

Super Sports Fred Fike has served as a guide for adventure sports such as kayaking and rock climbing, and is an active climber and a professional bicycle racer. He has decided to venture into the business of high-end bicycles under the banner Super Sports, Inc. Fred needs to explore the idea of location, marketing, and financing. He has a pretty good idea of location, so he concentrates on marketing issues. -The numbers and data offered to Fred by the Chambers of Commerce and Department of Economic Development are called

Ethan is a marketing research executive for Coca Cola.Recent sales figures suggest that the sales for Coke have fallen drastically in Cincinnati,Iowa.The regional manager wants Ethan to conduct a market research in Cincinnati.Which of the following research should Ethan use?

Maya runs a business of home-based new born baby wear through the Internet called "First Memories".She targets her business at all first time mothers around the globe.Identify the type of marketing strategy involved.